Colwill, Deborah A., Conflict, Power, and Organizational Change. (Routledge Focus on Business and Management) 124 pp. 2021:8 (Routledge, UK) * paper 2023 <664-1154 664-1291>
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A capacity for learning, adapting, and changing is an important facet of organizational resilience. What is involved in generative organizational change? Is it an event, a process, or constantly ongoing? What makes organizational change "good" for the organization? Who has the power to decide what is "good" for the organization and its members? How is it decided? What if there is strong disagreement or conflict? How is that handled? What is the role of organizational members and leaders in these discussions? As these questions demonstrate, the triad of change, power and conflict are intimately linked.
The purpose of this book is to explore the topics of change, power and conflict as they relate to the experiences of everyday organizational life. It will provide readers the opportunity to reflect critically on their own local experience and involvement in organizations and to glean actionable wisdom for meaningful engagement and impactful contributions to their organization(s) in the present and future.
Conflict, Power, and Organizational Change will be of interest to students, researchers, academics and professional colleagues interested in the fields of business and organizational studies, especially those wanting to get acquainted with the concepts of change, power and conflict in contemporary organizational settings.
ビジネス研究方法 第6版 Bell, Emma / Bryman, A. / Harley, B., Business Research Methods. 6th ed. 720 pp. 2022 (Oxford U. Pr., UK) <664-1145>
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Evans, Ariel, Enterprise Cybersecurity in Digital Business : Building a Cyber Resilient Organization. 530 pp. 2021:11 (Routledge, UK) <664-1166>
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Cyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of non-technical employees. Enterprise Cybersecurity in Digital Business: Building a Cyber Resilient Organization provides a clear guide for companies to understand cyber from a business perspective rather than a technical perspective, and to build resilience for their business.
Written by a world-renowned expert in the field, the book is based on three years of research with the Fortune 1000 and cyber insurance industry carriers, reinsurers, and brokers. It acts as a roadmap to understand cybersecurity maturity, set goals to increase resiliency, create new roles to fill business gaps related to cybersecurity, and make cyber inclusive for everyone in the business. It is unique since it provides strategies and learnings that have shown to lower risk and demystify cyber for each person. With a clear structure covering the key areas of the Evolution of Cybersecurity, Cybersecurity Basics, Cybersecurity Tools, Cybersecurity Regulation, Cybersecurity Incident Response, Forensics and Audit, GDPR, Cybersecurity Insurance, Cybersecurity Risk Management, Cybersecurity Risk Management Strategy, and Vendor Risk Management Strategy, the book provides a guide for professionals as well as a key text for students studying this field.
The book is essential reading for CEOs, Chief Information Security Officers, Data Protection Officers, Compliance Managers, and other cyber stakeholders, who are looking to get up to speed with the issues surrounding cybersecurity and how they can respond. It is also a strong textbook for postgraduate and executive education students in cybersecurity as it relates to business.
de Bruin, Boudewijn, The Business of Liberty : Freedom and Information in Ethics, Politics, and Law. 248 pp. 2022:1 (Oxford U. Pr., UK) <664-1157 664-1314>
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Falco, Gregory J. / Rosenbach, Eric, Confronting Cyber Risk: An Embedded Endurance Strategy for Cybersecurity. 224 pp. 2021:11 (Oxford U. Pr., US) <664-1168>
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Alvarez, José Luis / Svejenova, Silviya, The Changing C-Suite : Executive Power in Transformation. 282 pp. 2021:12 (Oxford U. Pr., UK) <664-1139>
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Reay, Trish / Goodrick, Elizabeth / D'Aunno, Thomas, Health Care Research and Organization Theory. (Elements in Organization Theory) 75 pp. 2021:8 (Cambridge U. Pr., UK) <664-1065 664-1304>
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Wapshott, Robert / Mallett, Oliver, Small Business, Big Government and the Origins of Enterprise Policy : The UK Bolton Committee. (Routledge Focus on Business and Management) 114 pp. 2021:9 (Routledge, UK) * paper 2023 <664-1122 664-1133>
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The Report of the Committee of Inquiry on Small Firms (the Bolton Committee Report) was produced at a time of significant political change. The 1970s in the UK saw the beginning of the end for interventionism and 'big government' and the emergence of a new free market, economic liberalism. However, the same period also saw the creation of what became a substantial agenda to intervene in the economy through an extensive range of government initiatives aimed at encouraging and enabling small firms and entrepreneurship.
Marking the 50th Anniversary of the publication of the Bolton Committee's report this book provides researchers with new insights into the tensions between these potentially contradictory political agendas that would come to shape our modern economy. It provides the first in-depth analysis of the origins, operation and outcomes of the Bolton Committee, which is widely seen as responsible for the small firm agenda in the UK. In doing so, new insights are generated not only into the birth of enterprise policy in the UK but into the wider changes in political economy that saw powerful tensions between free market rhetoric and new forms of interventionism in practice.
The book will be of interest to scholars and PhD students working in the fields of entrepreneurship, small business management and business history.
銀行と企業のビジネスモデルにおける 持続可能性-ESGのリスク評価と 企業の持続可能性のつながり- Ziolo, Magdalena / Filipiak, Beata Zofia / Tundys, Blanka, Sustainability in Bank and Corporate Business Models : The Link between ESG Risk Assessment and Corporate Sustainability. (Palgrave Studies in Impact Finance) 297 pp. 2021 (Palgrave Macmillan, UK) * paper 2022 <663-575 663-L652>
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The book explains the impact of bank business models on company business models by discussing the relationship among banks decision-making processes, sustainable values creation in company business models, and ESG risk. The monograph provides a combination of financial and management-related activities, in the context of bank business models, taking into account the concept of sustainability, and will be of particular interest to both in-house practitioners, giving them innovative knowledge about the models presented and used, and to students and young researchers.
The project is financed within the framework of the program of the Minister of Science and Higher Education under the name "Regional Excellence Initiative" in the years 2019 - 2022; project number 001/RID/2018/19; the amount of financing PLN 10,684,000.00.
Tan Bhala, Kara, Ethics in Finance : Case Studies from a Woman's Life on Wall Street. 122 pp. 2021:6 (Palgrave Macmillan, UK) <663-L1017 663-L3100>
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This book, shortlisted for the Business Book Awards 2022: International Business Book, comprises multiple finance and ethics case studies. The purpose of the book is twofold. First, the case studies teach readers how to evaluate and determine resolutions to ethical issues in finance. Second, the reader will enjoy a journey with the author, a woman, over her years working in finance, through the use of case studies.
These studies focus on ethical issues in finance which the author encountered over nearly a 30-year career in the industry. There are 10 case studies extracted from different sectors of finance. This broad range is a consequence of the author's experience from almost all sides of the business: the buy side, the sell side, equity research in Asia, equity sales, mutual funds, hedge funds, the finance academy, and consulting.
Each case study has an engaging narrative describing the background, transactions, players, and ethical issues. The ethical issue is analyzed and resolved using the appropriate theories of moral philosophy. Descriptions and analyses are rigorous yet comprehensible, approachable, and entertaining.Apart from ethics determinations, the material in the book covers and explains a variety of specific, and even complex, financial transactions. In every transaction there is an explanation of the roles of various players involved. In this way, readers will learn about the work of people in different positions in finance from investment bankers and equity traders to portfolio managers and equity analysts. Through these case studies, readers also will get an understanding of major financial transactions and activities such as IPOs, secondary offerings, equity trading, and equity valuations.
The book will appeal to practitioners, college and high school students, and lecturers who can use it to supplement courses in finance or business ethics.Le, Thi, Analysing Intraday Implied Volatility for Pricing Currency Options. (Contributions to Finance and Accounting) 350 pp. 2021:4 (Springer, GW) <663-L1081 663-L642>
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This book emphasises four key areas, (1) estimating intraday implied volatility using ultra-high frequency (5-minutes frequency) currency options to capture traders' trading behaviour, (2) computing realised volatility based on 5-minute frequency currency price to obtain speculators' speculation attitude, (3) examining the ability of implied volatility to subsume market information through forecasting realised volatility and (4) evaluating the predictive power of implied volatilityfor pricing currency options. This is a must-read for academics and professionals who want to improve their skills and outcomes in trading options.
Khandelwal, Anil K. (ed.), Transformational Leadership in Banking : Challenges of Governance, Leadership and HR in a Digital and Disruptive World. 546 pp. 2021:2 (Sage, UK) <663-L641 663-L911>
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Despite their many achievements, public sector banks continue to face several challenges, such as increasing non-performing assets, depleting market share and low market capitalization. In the context of competition and digitalization requiring new business models, this book argues for a fundamental shift in the structure and process of governance, including board-level autonomy, CEOs tenure and compensation, people process, talent development and building a leadership pipeline, to make banks resilient, strong and future-proof.
A must-read for anyone interested in the health of Indian banking.
Busch, Danny / Ferrarini, Guido / Grünewald, S. (eds.), Sustainable Finance in Europe : Corporate Governance, Financial Stability and Financial Markets. (EBI Studies in Banking and Capital Markets Law) 511 pp. 2021:7 (Palgrave Macmillan, UK) * paper 2021 <663-312 663-L975>
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The aim of this edited volume is to bring together the views of expert academics and practitioners on the latest regulatory developments in sustainable finance in Europe. The volume includes a wide range of cutting-edge issues, which relate to three main themes along which the volume is structured: (1) corporate governance; (2) financial stability; and (3) financial markets. With individual contributions deploying different methods of analysis, including theoretical contributions on the status quo of macro-financial research as well as law and economics approaches, the collection encourages interdisciplinary readership and will appeal to those researching capital markets law, European financial law, and sustainable finance, as well as practitioners within the finance industry.
Dincer, Hasan / Yüksel, Serhat (eds.), Financial Strategies in Competitive Markets : Multidimensional Approaches to Financial Policies for Local Companies. (Contributions to Finance and Accounting) 367 pp. 2021:4 (Springer, GW) <663-L1076 663-L637>
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持続可能な投資-ESGで市場を打ち負かす Silvola, Hanna / Landau, Tiina, Sustainable Investing : Beating the Market with ESG. 241 pp. 2021:6 (Palgrave Macmillan, UK) <663-331 663-574>
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This book reviews the latest methods of sustainable investing and financial profit making and describes how ESG (Environmental, Social, Governance) analysis can identify future business opportunities and manage risk to achieve abnormal returns. Megatrends such as climate change, sustainable development and digitalisation increase uncertainty and information asymmetry and have an impact on the future returns on investments. From a profit perspective, it is largely about how ESG factors affect the long-term value added by companies and the valuation of companies in the financial markets. Although sustainability provides an opportunity for abnormal returns, this phenomenon must be considered in a critical light. The book describes the risks and limitations associated with the accountability and availability of ESG data and tools.
This book provides both academic findings and practical models for assessing the sustainability of investees and introduces practical tools andmethods to make ESG analysis practice. It focuses on the ESG analysis of equity investments and fund investments in institutional investment organizations and provides a handbook for all investment analysts who are involved with investment decisions. Readers will benefit from understanding the methods, opportunities and challenges that professionals use in their ESG analysis with cases, interviews and practical tools for both institutional and private investors.
Silahtaroglu, Goekhan / Dinçer, Hasan / Yüksel, Serhat, Data Science and Multiple Criteria Decision Making Approaches in Finance : Applications and Methods. (Multiple Criteria Decision Making) 173 pp. 2021:5 (Springer, GW) <663-L647 663-L952>
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Hough, Phillip A., At the Margins of the Global Market : Making Commodities, Workers, and Crisis in Rural Colombia. (Development Trajectories in Global Value Chains) 280 pp. 2021:12 (Cambridge U. Pr., UK) <663-L2483 663-L625>
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ラテンアメリカにおけるBoP市場 Fajardo, Ximena Rueda / Arnold, M. G. et al. (eds.), Base of the Pyramid Markets in Latin America : Innovation and Challenges to Sustainability. (Innovation and Sustainability in Base of the Pyramid Markets) 134 pp. 2021:8 (Routledge, UK) * paper 2023 <663-306 663-463>
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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development.
The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor.
The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
Nie, Winter / Greeven, Mark J. et al., The Future of Global Retail : Learning from China's Retail Revolution. 238 pp. 2021:9 (Routledge, UK) <663-L1061 663-L595>
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China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare.
The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the "Beyond" the Value Chain Model.
China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.
Kaur, Harpreet (ed.), Women and Entrepreneurship in India : Governance, Sustainability and Policy. (Women and Sustainable Business) 210 pp. 2021:9 (Routledge, UK) * paper 2023 <663-281 663-L3126>
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The Indian Constitution is the largest written constitution that guarantees equality to women and empowers the State to take affirmative actions in favour of women. India has adopted International conventions for protection of rights of women and granting them equality and ratified the Convention on Elimination of All Forms of Discrimination Against Women (CEDAW) in the year 1993. The National Policy for Women Empowerment was presented in 2001, the goal of that policy to bring about the advancement, development and empowerment of women and enable women to become financially independent.
Currently, India is the only country where the economic gender gap is larger than the political gender gap. Women are required to understand their own potential and overcome social barriers. With constant support of the government, change in stereotype mindset and skill development in women, India will continue witnessing gradual increase in women entrepreneurship in future. The aim of this book is to show the latest state of knowledge on the topic of women entrepreneurship, the role of women in business and women empowerment in India. Many aspects relating to role of women in business, sustainable business development and aspects going beyond economic empowerment of women are discussed in addition to presenting legal and regulatory frameworks.
This book will be of interest to researchers, academics, policymakers, and students in the fields of entrepreneurship, empowerment, gender studies, and law.
Zhang, Jerry J., Chinese Business and the Belt and Road Initiative : Institutional Strategies. (Routledge Advances in Management and Business Studies) 204 pp. 2021:9 (Routledge, UK) * paper 2023 <663-476 663-L599>
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This book looks at how Chinese companies optimize investment opportunities while implementing the Belt and Road Initiative (B&R or BRI). Specifically, it studies five high-profile infrastructure projects undertaken by Chinese firms. Going in-depth through case-study analysis, this book fills a gap by providing the background stories of these projects.
By applying a case study approach to five notable and representative B&R projects, including Hambantota Port, the Port de Djibouti, and China-Belarus Industrial Park, it is found that strategies of Chinese firms to implement the BRI have been designed to achieve property rights security, reduction of transaction costs, and internalization of benefits overflowing from expanded business scope or multiple business lines.
With firsthand data from host stakeholders and on-ground project managers, this book is a highly relevant and valuable text for policy makers and researchers hoping to understand the policy impact and implications of B&R investments on targeted countries
Shukla, Sunil / Dwivedi, Amit Kumar / Bharti, Pankaj, Global Entrepreneurship Monitor India Report 2019/20 : A National Study on Entrepreneurship. 100 pp. 2021:6 (Routledge, UK) <663-L605 663-L950>
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The GEM India report 2019-20 is an outcome of collective efforts of the GEM India consortium that strives to capture and understand the current state of affairs in Indian entrepreneurship. This report provides information on the entrepreneurship ecosystem prevailing in the country and entrepreneurial activities being carried out at the regional level. This report is the fourth national-level report by the GEM India Team.
The GEM India study, conducted using a well-established GEM research methodology that is consistent across all participating countries, generates a variety of relevant primary information on different aspects of entrepreneurship and provides harmonized measures about individual's attributes and their activities in different phases of entrepreneurship. The key outcomes of the research reported in the book are relevant to researchers, policymakers, entrepreneurs and corporate houses.
Sinha, Jai B. P., Multinationals in India : Managing the Interface of Cultures. 296 pp. 2021:4 (Sage, UK) <663-L606 663-L666>
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Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.
Spigarelli, Francesca / McIntyre, John R. (eds.), The New Chinese Dream : Industrial Transition in the Post-Pandemic Era. (Palgrave Studies of Internationalization in Emerging Markets) 148 pp. 2021:5 (Palgrave Macmillan, UK) <663-L597 663-L957>
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This volume describes the most salient changes faced by key Chinese industry sectors as defining components of global and domestic macroeconomic performance. Set within the context of the Global China 2049 initiative, which aims to transform the country into a fully advanced and developed nation, chapters focus specifically on industrial policies that are considered to be one of the main determinants of Chinese growth.
Covering sectors such as healthcare, aerospace, microprocessors and other data driven industries, chapters highlight the pitfalls and anticipated successes of Chinese firms operating in the global competitive market. Importantly, the book fosters debate on how Chinese industries will achieve competitive growth in the post-pandemic era. Ultimately the book discusses the likelihood of China achieving a leading position in terms of processes and innovation and suggests a road to future research on China's industrial trajectory.
Francesca Spigarelli is Associate Professor of Applied Economics, at the University of Macerata and Director of the China Center. She is Vice Rector for Entrepreneurship and Technological Transfer and for European research policy and is member of the board of Chinese Globalization Association (www.chinagoesglobal.org).
John McIntyre has been Director of the Georgia Tech Center for International Business Education and Research (CIBER), a national center of excellence, since 1993 and a full Professor of International Business Management and International Relations with joint appointments in the College of Management and the Sam Nunn School of International Affairs of the Georgia Institute of Technology, Atlanta, Georgia.
Shahbaz, Muhammad / Mubarik, Muhammad Shujaat et al. (eds.), The Dynamics of Intellectual Capital in Current Era. 290 pp. 2021:6 (Springer, GW) <663-242 663-L947>
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This book provides an authoritative, inter-disciplinary, and up-to-date survey of relevant concepts, research areas, and applications of intellectual capital. Until now, the literature had lacked a comprehensive analysis of intellectual capital (IC) in regard to sustainability, block chain, and other related technologies and virtual environments. This book shows the importance of intellectual capital for contemporary organizations: how it contributes to theories of the firm, how it affects organizational performance, how is it linked with the organizational ambidexterity, how it connects to the technological developments like block chain and digital technologies, and what would be its association with sustainability. Central to our thesis is the systemic nature of intellectual capital in organizations: how intellectual capital interacts with and complements other organizational resources and developments. This book also shows as to how applying the notion of intellectual capital to organizations requires us to consider how intangible forms of capital differ from more traditional forms, implying the need for a theory of firm that accommodates a concept of dynamic, heterogeneous intellectual capital. Although a lot has been written on IC, this book proves to be the first with scholastic and action-oriented perspective on as to how a firm can manage its IC to create value. This book also demonstrates as to how the subjective aspects of IC can be measured and what can be their strategic implications. A discussion on IC disclosure also appears in the latter part of the book. In doing so, this book reveals as to how the value creation of today's businesses is driven by the IC. This book also introduces the readers to the new application of IC and its association with the contemporary disruptive technologies.
This is a book for IC researchers and academicians who want to understand the diverse aspects of IC, for business managers who want to be at the cutting edge, for those early in their careers who seek a challenging new path, and for the top-level managers of the world who have their eye on the future.
Teate, Renee M., SQL for Data Scientists : A Beginner's Guide for Building Datasets for Analysis. 352 pp. 2021:10 (Wiley, US) <663-L1049 663-L558>
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Jump-start your career as a data scientist-learn to develop datasets for exploration, analysis, and machine learning
SQL for Data Scientists: A Beginner's Guide for Building Datasets for Analysis is a resource that's dedicated to the Structured Query Language (SQL) and dataset design skills that data scientists use most. Aspiring data scientists will learn how to how to construct datasets for exploration, analysis, and machine learning. You can also discover how to approach query design and develop SQL code to extract data insights while avoiding common pitfalls.
You may be one of many people who are entering the field of Data Science from a range of professions and educational backgrounds, such as business analytics, social science, physics, economics, and computer science. Like many of them, you may have conducted analyses using spreadsheets as data sources, but never retrieved and engineered datasets from a relational database using SQL, which is a programming language designed for managing databases and extracting data.
This guide for data scientists differs from other instructional guides on the subject. It doesn't cover SQL broadly. Instead, you'll learn the subset of SQL skills that data analysts and data scientists use frequently. You'll also gain practical advice and direction on "how to think about constructing your dataset."
- Gain an understanding of relational database structure, query design, and SQL syntax
- Develop queries to construct datasets for use in applications like interactive reports and machine learning algorithms
- Review strategies and approaches so you can design analytical datasets
- Practice your techniques with the provided database and SQL code
In this book, author Renee Teate shares knowledge gained during a 15-year career working with data, in roles ranging from database developer to data analyst to data scientist. She guides you through SQL code and dataset design concepts from an industry practitioner's perspective, moving your data scientist career forward!
Long, Vicky Xiaoyan / Holmen, Magnus (eds.), Technological Change and Industrial Transformation. (Routledge Studies in Innovation, Organizations and Technology) 264 pp. 2021:8 (Routledge, UK) <663-238 663-L919>
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Industrial transformation is a research and teaching field with a focus on the phenomenon and mechanisms of industrial development and renewal. It concerns changes in economic activities caused by innovation, competition and collaboration, and has a rich heritage of evolutionary economics, institutional economics, industrial dynamics, technology history and innovation studies. It borrows concepts and models from the social sciences (sociology, history, political sciences, business/management, economics, behavioural sciences) and also from technology and engineering studies.
In this book, the authors present the key theories, frameworks and concepts of industrial transformation and use empirical cases to describe and explain the causes, processes and outcomes of transformation in the context of digitalization and sustainability. They stress that industrial transformation consists both of Darwinian "survival of the fittest" selection, and of intentional pursuits of innovation, and of industrial capabilities creation. The work argues that managing the global trends of transformation is not only about new technology and innovation: existing institutional settings and dynamic interactions between technological change, organizational adaptation and economic activities also have a profound impact on future trajectories.
The areas under investigation are of great relevance for strategic management decisions and industrial and technology policies, and understanding the mechanisms underlying transformation and sustainable growth.
Waisanen, Don, Leadership Standpoints: A Practical Framework for the Next Generation of Nonprofit Leaders. (Elements in Public and Nonprofit Administration) 75 pp. 2021:8 (Cambridge U. Pr., UK) <663-244 663-L969>
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Shen, Hong, Alibaba : Infrastructuring Global China. (Global Media Giants) 92 pp. 2021:7 (Routledge, UK) * paper 2023 <663-474 663-L568>
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This book examines the political-economic dynamics in the development of a leading global Internet giant: Alibaba.
As both a prominent example of, as well as providing the basic infrastructure for, China's outward expansion, Alibaba demonstrates the complex interplay between different state agencies and units of capital in the context of the rise of global China. Hong Shen investigates the development and expansions of Alibaba and discusses how Alibaba has not only become a leader of China's increasingly globalizing internet but has also increasingly served as a basic infrastructure model for other Chinese companies to go global. Shen also addresses how this process has been constantly shaped and reshaped by complex state-capital interactions along the way. This book shows how different units of capital, both inside and outside of China, have interacted with Alibaba's developmental strategies and illustrates how different state agencies, both domestic and international, have enabled or constrained the company's development, especially its global expansion.
This book will appeal to students and scholars of critical political economy of media, global media and digital industries, communication, technology and society, and internet studies. It will also be relevant to policy-makers working in the arena of global internet and trade policies.
Saltz, Jeffrey S. / Stanton, Jeffrey Morgan, Data Science for Business With R. 424 pp. 2021:4 (Sage, UK) <663-L557 663-L941>
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Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business's customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available.
Designed for students with little to no experience in related areas like computer science, the book chapters follow a logical order from introduction and installation of R and RStudio, working with data architecture, undertaking data collection, performing data analysis, and transitioning to data archiving and presentation. Each chapter follows a familiar structure, starting with learning objectives and background, following the basic steps of functions alongside simple examples, applying these functions to the case study, and ending with chapter challenge questions, sources, and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field.