経営学・会計学 — 全 下位分類

Most university undergraduate and graduate audit classes are geared towards educating prospective auditors but do not provide education for those who will be audit clients and subjected to audits. Future audit clients need to be educated as well as future auditors to ensure that there is a level playing field. Those being audited do not receive the same level of formal education as internal auditors- most client education occurs during the audit itself. The client, once subjected to an audit and faced with the consequences of a failed audit, will learn via trial and error. If left unprepared, managers can suffer financial losses and promotional setbacks; the preparation and education that is needed to be audit ready is lacking.

Of interest to accounting, finance or business students and entry-level practitioners, this book provides the audit education and preparation that has been missing. It shows how to interface with auditors, helping to identify issues, exposures andrisks, and adequately position current and future managers to achieve successful audits. The book also provides mock audit simulation exercises to further prepare prospective audit clients.

Chapters explain key drivers of developments at the nexus, critique those developments, summarise the findings of research on key themes in the field, and suggest areas for further research, offering evidence-based practice and policy solutions. The Handbook sets the scene by exploring accounting, power, social justice and unsustainability, before moving on to appraise the role of enterprise value-based integrated reporting in (un)sustainable development. It further analyses contemporary issues in the field, including climate change-related disclosures, accounting for greenhouse gases and emissions trading schemes.

The thorough coverage of key issues in accounting and sustainability, and the analysis of research literature in the Handbook will make this a critical read for accounting and business researchers and students. It is an invigorating guide for policymakers and policy influencers, accounting professionals and business leaders looking to move forward in a more sustainable way.

There is no doubt that the proliferation of entrepreneurial activity is a current trend. Start-ups enable an effective transformation of knowledge, generating high added value to society. The objective of this book is to address the financing of the entrepreneurial process as a necessary element to articulate a solid business fabric, based on taking advantage of new opportunities. The book is structured in two parts. The first part takes as a reference the lack of financing in the entrepreneurship process and analyses different sources of financing available to entrepreneurs depending on the phase in which the project is located. The second part of the book analyses innovation and its links to the financing of start-ups, addressing the impact of emerging technologies and fintech services and the support of artificial intelligence. Finally, the book concludes with an examination of decentralized finance (DeFi), as an idea that is changing the financial world, giving rise to new financial paradigms.

Chapters offer a systemic, comparative analysis of the interplay between financial activities and digital technologies, reflecting on the acceleration of the development of innovative technologies and alternative financing. The book includes thoughtful discussions of women entrepreneurs, crowdfunding, business angels and big data, connecting these topics to wider discussions of technology-based entrepreneurship. Offering interdisciplinary insights from a variety of entrepreneurial contexts, including startups, universities, corporations, and the public sector, contributors demonstrate the role of digital technologies in facilitating entrepreneurial ecosystems.

Bringing together state-of-the-art qualitative and quantitative research on entrepreneurial ecosystems, this book offers crucial insights for academics and researchers of entrepreneurial finance looking for a better understanding of the contemporary role of digital technologies in alternative financing. Policymakers and practitioners will also benefit from the managerial implications of real-world scenarios analyzed by contributors.

This innovative new core textbook, written by an experienced professor and practitioner in supply chain management, offers a business-focused overview of the applications of data analytics and machine learning to supply chain management. Accessible yet rigorous, this text introduces students to the relevant concepts and techniques needed for data analysis and decision making in modern supply chains and enables them to develop proficiency in a popular and powerful programming software. Suitable for use on upper-level undergraduate, postgraduate and MBA courses in supply chain management, it covers all of the major supply chain processes, including managing supply and demand, warehousing and inventory control, transportation and route optimization. Each chapter comes with practical real-world examples drawn from a range of business contexts, including Amazon and Starbucks, case study discussion questions, computer-assisted exercises and programming projects.

This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.

Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.

Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline Maclaran and Andreas Chatzidakis highlight the gendered silences in the history of marketing. By referencing core bodies of feminist theory and engaging with interdisciplinary perspectives on feminism and marketing, they illustrate a comprehensive understanding of the subtleties at work in the gendering of marketing. Structured around five key areas, the book examines the history of marketing thought, communications, product design and branding, marketing's free externalities, and the marketing organisation. Identifying the biases, misconceptions and prejudices perpetuated by gendered marketing, it concludes by questioning if and how marketing can be de-gendered, in order to empower and transform consumers.

Tracking the evolution of feminist thought and its critique of market-related structures and activities, this book will prove invaluable to students and scholars of marketing, media studies, sociology and gender studies. With insights into industry practices, it will also prove a vital reference guide to practitioners and policymakers working in advertising, marketing and the media who are concerned with gender and feminism.

Exploring the mechanics of social media, contributors highlight what makes a successful campaign. They evaluate the use and impact of emotions in social power, exploring the power of storytelling, whilst weighing ethical implications. The book covers important and upcoming areas of interest in the field including the rise of social media influencers, the use of memes, the functionality of social media, and the use of fear, guilt and shame in communications campaigns as well as positive emotions.

This book will assist marketing academics and practitioners in the development of successful campaigns as it highlights not only what these campaigns look like, but also why they achieve success. It will also prove an excellent guide for government organisations and public policy makers interested in using social marketing for health promotion and social change.

All customers differ. All customers change. All competitors react. All resources are limited.

Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.

When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?

As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.

Marketing Analytics will help you to:
? Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.
? Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions.
? Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics.
? Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.

Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

Published in conjunction with Penn State's Institute for the Study of Business Markets, this extensive Handbook will expand research and teaching on B2B marketing and will improve the practice of B2B marketing for firms in the industry. It summarizes current knowledge about the realm of B2B marketing and addresses the most important unanswered questions there.

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the B2B marketing domain. It will also prove an invaluable resource for forward-thinking B2B practitioners who want to be aware of the current state of knowledge in their domains.

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?

Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable.

Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE).

Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere.

Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland.

Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland.

Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

The Handbook recognises loyalty as a strategic asset, and analyses incentive structures such as loyalty-based learning, gamification, and automaticity to track the evolution of customer loyalty programmes. Examining the impacts of globalization and cutting-edge technologies on the customer loyalty journey, it identifies an increase in customer defection and a rapid erosion of single-brand loyalty. Forward-thinking, it concludes by reflecting on how trends like voice technology, augmented reality, and influencer marketing will shape the domain of customer loyalty in the future.

Gathering together contemporary concepts, practice, measures and challenges to inform future research, this Handbook will prove an enlightening read for students and scholars of marketing, business and management, and psychology. Its illustrative case studies will also prove invaluable for practitioners in a diverse range of fields looking to future-proof and reimagine their loyalty strategies.

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you'll:

1. Learn all the key information you need.
2. See theory in practice through the running Zoom case example.
3. Apply what you've learnt through 50 interactive activities and build your plan.

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.

The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.

Key features:

• Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
• A brand-new case study on Strava runs throughout the book to help you apply what you've learnt to real-world scenarios.
• 'Ethical Insight' boxes provide a reflective and challenging look at social issues and the negative side of marketing.
• 'Digital Tool' boxes introduce professional tools, such as 'Spot the Troll', Hootsuite and Padlet.
• The 'Smartphone Sixty Seconds' feature provides super-quick online activities using needing only your phone.
• Includes a new 'Journal of Note' feature in each chapter, to direct you to a key source of further reading.
• Worked digital marketing plan.
• Complimented by online resources, including PowerPoint slides, and Instructor's Manual, quizzes, recommended video links and free SAGE Journal articles.

Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.

Part 1: Foundations of Digital Marketing

Part 2: Methodologies and Theories in Digital Marketing

Part 3: Channels and Platforms in Digital Marketing

Part 4: Tools, Tactics and Techniques in Digital Marketing

Part 5: Management and Metrics in Digital Marketing

Part 6: Ethical Issues in Digital Marketing

This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Key features:

• Provision of customer, consumer, and competitor perspectives to help innovate new customer value and grow faster than the market
• Advances in the outside-in approach to marketing strategy formulation, applying developments from supportive organizational cultures, dynamic capabilities, market orientation, and design thinking
• Deep insights into the evolution and progress of marketing over the past 50 years, to help marketers better anticipate and prepare for new organizational realities, emerging digital technologies, and proliferating market uncertainties

The forward-looking marketing approaches explored in this Advanced Introduction ensure that the book will be an essential resource for students in MBA, EMBA, and Executive Education programs. Its innovative perspectives on strategy formulation and implementation will also benefit academics and practitioners in the fields of marketing, management, strategy development, and innovation.

Examining the ongoing competitiveness that exists in 21st Century tourism within a global market environment, chapters expand the debate on how innovation can tackle current challenges including providing clean energy and reducing greenhouse gas emissions. With climate change and environmental degradation intensifying, this Handbook reviews the urgent system changes needed, as well as considering social dimensions in order to provide cohesion between innovation and tourism. Furthermore, it highlights the important role of policy and governance to allow collective action for the public good while paying greater attention to human values.

Researchers and scholars of tourism studies, including tourism management and tourism geography, will find the suggested innovations and debates informative and illustrative. This innovative Handbook will also be an excellent guide for practitioners and policy-makers embedding new and improved 'ways of doing' to promote and provide for sustainable tourism.

Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.

This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

Reflecting the global nature of the workplace, this is a concise introduction to the world of human resource management that goes beyond a prescriptive, how-to approach and prepares you for the issues and dilemmas you may face in your HR career.

• Includes new discussions on the impact of Black Lives Matter on HR, the effect of Covid-19 on recruitment and on the mental health of employees, and post-Brexit points-based immigration
• Boxed features including 'Ethical Insights', 'Research Insights', and 'HRM in Practice' highlight contemporary practices, critical perspectives, and discussions and debates related to each chapter
• Now features a running case study, where in each chapter you can apply what you've learnt to solve a challenge faced by the HR Manager of a hotel
• Illustrated with real-world case studies and examples from a cross section of industries, such as Netflix, Nike, and Just Eat
• Comprehensive online resources, including author videos, over 25 additional case studies, access to full journal articles and self-test quizzes.
  

Suitable for anyone studying HRM - as part of an undergraduate or postgraduate degree, or on a specialist program of study.

Winner of the George R. Terry Book Award from Academy of Management and the Outstanding Academic Title Award from CHOICE Magazine

Successful management of our increasingly diverse workforce is one of the most important challenges facing organizations today. In the Fifth Edition of her award-winning text, Managing Diversity, author Michalle E. Mor Barak argues that inclusion is the key to unleashing the potential embedded in a multicultural workforce. This thoroughly updated new edition includes the latest research, statistics, policy, and case examples. A new chapter on inclusive leadership explores the diversity paradox and unpacks how leaders can leverage diversity to increase innovation and creativity for competitive advantage. A chapter devoted to "Practical Steps for Creating an Inclusive Workplace" presents a four-stage intervention and implementation model with accompanying scales that can been used to assess inclusion in the workplace.

This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a 'sustainable career', the book examines the factors that threaten a career's sustainability, such as economic turbulence, changes in organizational practices, and advances in technology, offering actions that can be taken to overcome these threats and strengthen the sustainability of careers.

Key Features:

• Identifies the role of gender in building a sustainable career
• Introduces a new model of career sustainability, emphasizing the relevance of employees' home life in building a sustainable career
• Demonstrates how building a sustainable career is the shared responsibility of employees and their families, employers, and society
• Establishes that some groups in society are substantially more vulnerable than others and require additional or different resources to build and maintain a sustainable career

This Advanced Introduction will be a valuable guide for scholars and advanced students of sustainable careers, human resource management, and organizational behavior. It will also be useful for practitioners and policy makers in these fields as well as individuals who want to build a more sustainable career.

Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed.

Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.

Authoritatively and expertly written, the new seventh edition of Bratton and Gold's Human Resource Management builds upon the enduring strengths of this renowned book. Thoroughly updated, topical and accessible, this textbook explores the theory and practice of human resource management and will encourage your students to reflect critically on the realities of the ever-changing world of work.

The new edition truly captures the zeitgeist of contemporary human resource management. With coverage of the Covid-19 pandemic in relation to business ethics, physical and mental wellbeing, inequality and the rise of the gig-economy and precarious work, students will feel connected to the complex issues that face workers, organisations and wider society. This edition also includes expanded coverage on the ever-palpable effects of globalization and technological change and explores the importance of sustainable practice. Students will gain critical insight into the realities of contemporary HRM, engaging with the various debates and tensions inherent in the employment relationship and understanding the myriad of different theories underpinning human resource management.

New to this edition:
- New 'Ethical Insight' boxes explore areas of current ethical concern in trends and practice
- New 'Digital Spotlight' boxes explore innovations in technology, analytics and AI and the impact on workers and organisations
- Topical coverage on job design and the rise of the gig economy and precarious work
- A critical discussion of the core themes and debates around human resource management in the post-Covid-19 era, including mental health and wellbeing.
- A rich companion website packed with extra resources, including video interviews with HR professionals, work-related films, bonus case studies, links to employment law, and vocab checklists for ESL students make this an ideal text for online or blended learning.

This book presents an overview of different approaches to and understandings of time and temporality in organization studies. It explores the development of time and temporality studies within organisation studies, and examines its interdisciplinarity and roots in philosophy. From there, it moves to discuss more recent concerns in the field, including the agency of time and temporal agency of human actors, the temporal orientation of activities, temporal trajectories, sustainability, and an events-based view of time.

It will be useful reading for academics of organisational studies and the philosophy of business.