経営学・会計学 — 全 下位分類

This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.

The author:

Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

Stefan Gross shows how guiding questions, methodical impulses, differentiated perception, a clear attitude and specific formats of participation help to achieve sustainable and smart results in groups.

"This practical book provides a contemporary handout for the many challenges facing dynamic facilitation." Kai Beiderwellen, Mannheim University of Applied Sciences

"The book is an invitation to deepen and reflexively develop one's own role." Wolfgang Widulle, Socialnet.de

This book takes into consideration the development of different forms of populism in various countries with democratic political systems over the past two decades. Despite the diversity existing between current populisms, common elements have emerged: the tendency to diminish the role of political representation, the centrality of the "charismatic leader," the nationalistic idealization of "people" that undermine international agreements. How do these phenomena affect the instruments, rules, and culture of democracy? Why does populism receive strong acclaim? How can leaders respond to the real needs that can be at the basis of populisms without abandoning democratic principles?

The digital transformation of work during the COVID-19 pandemic seemed in many ways a fair treaty between employers and employees. However, realistically, its advantages have primarily benefitted white-collar workers with the ability to work from home, excluding a significant proportion of the global workforce, those responsible for providing fresh water, environmental hygiene, transportation, electricity, healthcare and food and security services, who do not have the option of conducting their jobs remotely. The pandemic has thus deepened the gap between white and blue and grey collar workers.

Combining both theoretical and empirical studies, Management and Organizational Studies on Blue and Grey Collar Workers focuses on recent issues such as digitalization and migration and their implications for organizational commitment, HRM functions and strategic management processes. Acting as an examination of the changing nature of power between blue and grey collar workers and institutional hierarchies in the light of the COVID-19 pandemic, contributors foreground the importance of these roles as a cornerstone for the competitive power of industries and nations, as well as basic global infrastructure, both now and in future.

Highlighting the workers who provide the essential services, maintenance and manufactured goods that power the global economy, Management and Organizational Studies on Blue and Grey Collar Workers supplies essential knowledge on an often overlooked workforce for a variety of disciplines, including human resource management, industrial relations, social psychology, labor economics, gender studies, political science, union studies and health care management.

This book explains how to deploy an efficient and robust business strategies using the Hoshin Kanri process.

Being able to design and execute a strategy that allows it to achieve the most challenging and sustainable objectives is the heart of any organization's development. In this book, the author, who faced this challenge, highlights step-by-step how to make it happen, the pitfalls to avoid, the conditions of success. The book uses her experience and includes the testimonies of other talented CEOs and senior executive leaders, as well as last scientific references. Throughout, the book proposes concrete solutions, tips and advice.

This book has three objectives:

? To provide an update of the practices of strategy deployment for leaders;

? To help those who want to feel more comfortable in deploying their strategy to understand and test different paths and documents; and

? To help those who want to be more efficient in deploying strategy to find new models and inspiration.

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.

The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs

Based on empirical research, theoretical frameworks and practice examples, this book presents a deep dive into the topic of transformational leadership. In particular, it investigates whether participants in transformational leader courses will practice more potent transformation leader qualities after completion of the courses than before. It examines which elements of leadership development can describe what happens in this intervention, as well as whether there is any covariation between transformation leadership and Sternberg's learning style, and the role that a coach plays in the development of transformational leadership.

This book explains a new, combined approach to optimizing processes in manufacturing companies. Building on well-known philosophies such as Lean Management, Six Sigma and Agile Methods/SCRUM as well as their methods and tools, it introduces the LEO-3D philosophy developed by the author and its versatile possibilities. LEO-3D combines the strengths of different philosophies and thus leads to optimal results.

For the 2nd edition, the book has been updated and supplemented with the topics Kanban and flow production vs. takt production.

This fifth edition has been significantly revised, with every chapter updated. The volume considers the magnitude of recent social, political, and technological changes. Included are insights from numerous students who bring to the forefront their current real-world practices from their individual businesses, industries, and disciplines.

Contributing to the targets of SDG #17, this book interrogates how the Global Entrepreneurship Monitor (GEM) and other indicators are (or can be) relevant for entering the global discussion on UN SDGs. By highlighting the topic of 'well-being' as a major connecting point between the SDGs, the GEM and other surveys the book has three main purposes: firstly, it shows that GEM data can contribute significantly to the monitoring process of the attainment of the Sustainable Development Goals; secondly it analyses the survey's capacity to add value to the global discussion on well-being; thirdly, the book places emphasis on the pressing need for data in order to monitor the achievement of the SDGs.

Ultimately, the book provides sound research that can serve as a basis for discussion with the UN on potential partnerships within the framework of SDG 17. The authors encourage GEM and other researchers to ensure that their data serves as a reliable partner to the UN in building a better world, based on well-being for everyone.

This book solicits meaningful contributions from key experts and practitioners that have been dealing with the emerging area of sustainability analytics. In doing so, readers would understand the cost, impact and performance of their sustainability initiatives.

The book covers current analytical tools (eg: frameworks, standards, ESG indexes) to measure sustainability, and how these tools embed the Sustainable Development Goals (SDGs). In addition to that, a part of the book is also dedicated to the application of sustainability analytics, highlighting key challenges as well as the importance of engagement and communication in shaping the future direction of sustainability assessments.

This book will be extremely useful to both researchers and practitioners who are looking for best--in-class practices to create value from their sustainability initiatives.

With this book, Hermann Rock provides time-structured core negotiation strategies that can be immediately applied in practice. The author's expertise comes primarily from negotiations in the context of M&A transactions and management investments. However, the concepts presented are equally applicable to negotiations of financing, car purchase, lease or service contracts and thus universally applicable. Three (scientifically based) basic strategies are presented, which the reader can adapt to his or her specific negotiation situation. The examples chosen for illustration are concrete cases negotiated by the author himself. With the certainty of having understood the three basic strategies, the reader enters the negotiation with a positive basic mood and thus creates the basis for his negotiation success. Hermann Rock has successfully presented his strategies for negotiation management many times in lectures and magazines (Focus) and now presents them for the first time in book form as a consistent further development of the Harvard concept.

AI, Big Data and other 4^th Industrial Revolution technologies are poised to wreak havoc in virtually every industry, unlocking huge productivity gains via automation of labor both manual and cognitive. Less discussed are the impacts on workers, who see the value of their skills erode, along with the menace of mass structural unemployment.

In this book, you will learn how to:

- Survey new tech and decrypt their potential impacts on work

- Assess your strengths and weaknesses in the face of AI, the shared economy, and other tech-propelled threats

- Foment a battle plan to survive and thrive

Ashley Recanati provides guidance for employees to rise above their peers and preserve their value, in a book that will interest managers and scholars, but foremost destined to ordinary workers.

Significant advances in the field of artificial intelligence have given a strong tailwind to the spread of technologies based on it. AI technologies are increasingly influencing private contexts but also the service sector where more and more service encounters are handled by chatbots. In part, however, the spread of chatbots and the associated focus on their functional advantages seem to contradict extant research findings that service interactions are also driven by emotional components. A central role is played here by so-called emotional contagion (i.e., the unconscious transfer of emotions from employees to customers). Against the background that this contagion with positive emotions can lead to a better evaluation of the service transaction in the further course, it is the goal of this book to investigate the effects of positive displayed emotions of a chatbot. For this purpose, six consecutive studies were conducted. The results show that the expression of positive emotions by a chatbot enriches the service interactions by transmitting positive emotions that, in the further course, do also lead to a better evaluation of the service experienced. Moreover, it is shown that these emotional reactions are dependent on the customer's personality and the chatbot's appearance, expressed through an avatar.

Since its publication in 1998, this indispensable text has been the only systematic examination of corporate renewal, offering a rational approach for dealing with financially distressed companies. It contains the first logical and orderly discussion of a number of modern business issues including outsourcing, turnaround management, layoffs, quality management, and reengineering.

Now in its third edition, Harlan D. Platt has revised, updated, and expanded the text. As the first edition did, this new Principles of Corporate Renewal cuts to the heart of the patterns, procedures, and pitfalls of bringing a corporation back to life and health. New and exciting materials in this edition include factors to consider on the first day of a turnaround assignment and essential turnaround questions that help assess and focus the turnaround effort. This is a highly readable book on a fairly complex topic.

A Casebook on Corporate Renewal spans a variety of business areas relevant to corporate renewal and turnaround management. Corporate renewal, as a topic taught and discussed in business schools, has surged in the past decade. The cases in this book were selected to cover the knowledge and skills needed by successful turnaround managers, including ethical and legal issues; developing a plan of reorganization; and defining problems and their solutions, including strategic, financial, and operating issues.

The cases challenge students to actively engage in the decision-making process in order to learn how corporate renewal is practiced in real business settings. The Casebook is meant to accompany the third edition of Principles of Corporate Renewal by Harlan D. Platt, but it can be adopted separately or used with other management textbooks.

This book introduces readers to modern organizational concepts and their consequences for working people in the digital economy. Decentralization, networking, the merging of the physical and virtual worlds, and the ever-increasing interaction of human and artificial intelligence are (re) shaping organization and leadership. Digital technologies are changing the coordination of internal and external organizational processes and require new competencies. The aim of the book is to illustrate these interrelationships in a theoretically sound and practical manner.

The book is intended for students of business management and practicing business managers alike.

We live in a time of unprecedented speed, connection, and uncertainty. While many organizations are adapting to this new reality by reinventing business models, significantly fewer are examining the implications of these changes for developing effective leadership. In Intentional Leadership, Rose M. Patten draws on her expertise as one of Canada's most influential leaders to shine a spotlight on this emergent and often neglected space.

Drawing on learnings and a framework tested with over 900 senior leaders across industries and geographies, Intentional Leadership presents a guide for continuous renewal, focusing on the human side of leading. Patten debunks common myths, emphasizing that leadership capabilities do not just develop over time, but require self-awareness, feedback, intention, adjustment, and practice. Whether you are a CEO of a large corporation, an activist, raising a family, working in government, or leading a not-for-profit organization, Intentional Leadership meets you where you are and provides the necessary tools for self-reflection and growth as a leader.

This book examines how Industry 5.0 can be defined and implemented for Supply Chain Management and what essential characteristics it has. In outlining Supply Network 5.0, it examines how humans and machines, especially robotic process automation systems and artificial intelligence tools, will work together in the New Normal. To provide a comprehensive overview, it proposes a new conceptualization of Supply Network 5.0's business model based on the Business Model Canvas and SCOR framework and provides a dedicated analysis of the proposed solutions and real-world implications of its implementation.

Including case studies from several different sectors and including significant analysis on the impact of the Covid-19 pandemic, this book will provide a cutting-edge perspective for academics and students of supply chain management, digital business and innovation.

This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19. It explores new dimensions in digital enterprises that are emerging after COVID-19. Varied topics discussed include virtual workplace and workflows, media use, digital security, e-governance, digital supply chains, increased use of AI, new HR practices, and sustainable development in post-pandemic era. The broad range of digital development topics will help business owners, digital professionals, managers, researchers, and academicians.