経営学・会計学 — 全 下位分類

The book focuses on the recent developments in the areas of error reduction, resource optimization, and revenue growth in sustainable manufacturing using machine learning. It presents the integration of smart technologies such as machine learning in the field of Industry 4.0 for better quality products and efficient manufacturing methods.

• Focusses on machine learning applications in Industry 4.0 ecosystem, such as resource optimization, data analysis, and predictions.
• Highlights the importance of the explainable machine learning model in the manufacturing processes.
• Presents the integration of machine learning and big data analytics from an industry 4.0 perspective.
• Discusses advanced computational techniques for sustainable manufacturing.
• Examines environmental impacts of operations and supply chain from an industry 4.0 perspective.

This book provides scientific and technological insight into sustainable manufacturing by covering a wide range of machine learning applications fault detection, cyber-attack prediction, and inventory management. It further discusses resource optimization using machine learning in industry 4.0, and explainable machine learning models for industry 4.0. It will serve as an ideal reference text for senior undergraduate, graduate students, and academic researchers in the fields including mechanical engineering, manufacturing engineering, production engineering, aerospace engineering, and computer engineering.

Marc Wilson is not giving up. He is determined to turn around the struggling family company and keep it, despite his father's decision to sell. The problem is that they are late on more and more projects and their customers won't tolerate it anymore. Marc is looking everywhere for a solution, when in one of his MBA classes he comes across a unique approach that views operations in terms of flow.

The concept of flow is straightforward. It's easy to visualize the stream of projects going through the system and understand that if something clogs the flow, the projects pile up; the lead time gets longer, and as a result the reliability of due dates suffers. What is not so easy is to uncover the specific obstacles that obstruct the flow and figure out how to remove them. Goldratt's Rules of Flow is the book that the great Eli Goldratt, author of The Goal, wanted to write about his later developments in the field of project management. As he passed away before accomplishing it, his daughter, Efrat Goldratt, a brilliant author in her own right, has picked up the mantle.

Whether you're a manager in engineering, IT, service or sales, this book will help you gain much better predictability and significantly improve your delivery.

This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right.

The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts.

This book will be of interest to students and scholars in translation studies and marketing studies.

In an unpredictable world, how do we go about supporting leaders to develop more democratic and inclusive ways of working and living? The second edition of Leadership Development in Practice: A Complexity Approach draws on autoethnographic accounts of experience from practitioners across three continents to explore the leadership development approaches that best support managers to work with uncertainty by taking their experience seriously. It offers an alternative perspective on leadership and organisation for business schools, consultancies, and corporate training functions to adopt in their development of leaders.

Additions to this second edition include as follows:

• A new chapter on creating large group dialogue
• A more explicit emphasis on what it means to take gender, diversity, and social justice seriously
• A review of the burgeoning interest in complexity perspectives on leadership and leadership development since publication of the first edition

This book is essential reading for leadership and organisational development professionals, researchers, and students. It will also be of interest to managers looking for an approach to leadership development that works with how things are rather than with idealisations of how things ought to be.

While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice. The concept of corporate social responsibility covers not only practices implemented by enterprises but also attitudes represented by consumers and other market entities. Though much has been written about corporate social responsibility and the potential benefits it offers businesses, there remains a misunderstanding of corporate social responsibility (CSR), responsible management (RM) and responsible consumption (RC).

Examining the level of responsible management practices implemented by Polish enterprises and assessing consumer attitudes in the field of corporate social responsibility will serve to identify best business practices and enhance management theory. Because this research examines both sides of the market, companies and consumers, it offers a more holistic view on social responsibility, responsible management and responsible consumer behaviour. The contribution of this book is the development of the assessment tool for measuring social responsibility of every enterprise - Enterprise Social Responsibility Index (EnSRI) and Consumer Social Responsibility Index (CnSRI). This book is written to meet the needs of academics, students, company owners and managers. It also provides an integrated view of responsibility from the point of view of both enterprises and consumers.

Winner of the 2024 Business Book Awards (Leadership category)

The adoption of remote, hybrid and flexible working is the new normal. But like the old normal, no one seems very happy. The solution requires a different type of leadership - one that unites, transforms and elevates performance. Leadership that creates glue.

With employee engagement, productivity and personal ties on the wane, leaders urgently need to refocus on harnessing relationships, making their organisations more humane, and finding new ways to engage and unleash talent. To do that, the single, most impactful thing leaders can do is to create and nurture an intangible, yet essential, factor called glue.

So, this book sets out some ideas about glue: where to look for it, how to use it and, most importantly, how to cultivate glue amongst your most valuable people. It explores the approach of some unusual leaders, and of firms transformed through the 'organisational advantage' of smartly configuring and harnessing talent. Using stories from firms such as Alibaba, Apple, Barclays, Sky, Husqvarna Group, HSBC, Space X, Zopa and Richer Sounds, the book shows how leaders can shape the effectiveness of teams, reimagine the workplace, and reinvigorate their business through the talents, ideas and energy of their firm's best people.

This book is for anyone who has a genuine interest in leading others with impact and wants to better unite, transform and elevate their business. Whatever your role, sector or seniority, this book sets out a distinctive vision for the firm and shows the profound impact you can make through creating and nurturing glue.

Interdisciplinary in terms of both its coverage and contributions, The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry provides an informative and systematic guide to the current state of knowledge on workforce diversity and its management.

Providing empirical knowledge and reflective practice on diversity issues and their management in the hospitality industry, this handbook includes chapters written by a plethora of experts in the diversity management (DM) field, including scholars, academics, and industry experts, such as managers from leading hospitality industry firms. Logically structured and embellished with illustrative figures throughout, the volume provides critical reviews and an appraisal of current research and the future development of conceptual and theoretical approaches to diversity, equity, and inclusion (DEI) management in the hospitality industry, including dimensions of diversity in hospitality, such as gender, cultural/ethnic, age, disability, sexual orientation, and Indigenous workers. Elucidative examples are used from different countries such as Australia, Austria, Canada, Japan, United Arab Emirates, and India, and the volume takes a solution-based approach, providing future directions for emerging diversity researchers.

Global in perspective, this book is a pivotal teaching resource for academics, an illustrative reference resource for Ph.D. students and early career researchers who work on workforce diversity and a practical guide for managers and HR consultants. It will also appeal to wider audiences, including those in tourism, recreation and leisure studies, and other professional fields.

The advancement of technology, such as data analytics and AI, has led to the birth of Industry 4.0, in which technology seems to be at the centre of development. However, as the COVID-19 pandemic created havoc, the entire world production chain was seriously affected, highlighting that machines alone, although fully connected and automated, cannot function without people.

This book addresses contemporary issues and the impact of digital transformation on individuals, businesses and governments in Asia. As Asian nations are moving fast towards the digital economy, this edited collection offers new perspectives on understanding emerging business opportunities as well as the challenges faced. Chapters explore the variables that accelerate digital transformation, notably the COVID-19 pandemic, the rapid development of information and communication technology, AI, big data and affordable internet access, and their impact on business and society.

With rich, empirical studies from leading researchers, this book will be a reference for academics and scholars across business disciplines, including information, technology and innovation management, organisational and strategic management, as well as those interested in industrial development.

The Routledge Handbook of Mega-Sporting Events and Human Rights is the first book to explore in depth the topic of mega-sporting events (MSEs) and human rights, offering accounts of adverse human rights impacts linked to MSEs while considering the potential for promoting human rights in and through the framework of these events.

Drawing on the contributions of an international group of leading researchers, practitioners and advocates, the book introduces key concepts in human rights and considers how they relate to ethical, social, managerial and governance issues in contemporary MSEs, from inclusion and welfare to corruption and sustainability. It examines the role of key stakeholders in the delivery of MSEs, including organising committees, sport governing bodies, governments, athletes, sponsors and broadcasters, as well as the role of activists and advocates, and presents historical and contemporary case studies of human rights as an active issue in MSEs. The book provides new perspectives on human rights as a lens for understanding modern sport and as a guiding principle for responsible sport that protects the interests of individuals and communities, as well as offering guidance on best practice.

It is essential reading for all advanced students, researchers, practitioners, policymakers and stakeholders with an interest in organisation and delivery of MSEs, as well as general sport management, sport policy, sport governance, the ethics of sport, event management, political science, development studies, ethical business or the significance of sport in wider society.

Chapter 28 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research.

Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises.

Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.

As the first collection of studies to explore the use of edutainment within festival experiences, this book extends current knowledge and understanding of festival experiences. Relying on a series of international case studies, this book offers readers unique and important insights that emphasise the benefit of edutainment activities for enhanced audience learning, engagement, and festival satisfaction.

Although there is an ample amount of studies concerning festival experiences, as well as the use of edutainment within tourism, few have explored the use of edutainment within festival experiences. This oversight has created a lack in knowledge and understanding, despite the clear benefits of enjoyable learning experiences - edutainment. Moreover, it has created a gap between academia and practice, as the contributing authors have demonstrated, festivals are utilising edutainment to enhance their audience experience, yet scholars have failed to acknowledge this. In response to this oversight, the editors have assembled a carefully curated collection of chapters that include a wide range of international case studies, from science and food festivals to heritage and dark festivals. Through a variety of methodologies and methods, including interviews, observations, databases, netnography, and social media analysis in both face-to-face and digital interactions involving the festival participants, organisers, and other relevant stakeholders, the contributing authors have provided a well-rounded global perspective on how edutainment is applied within festival experiences.

This book is valuable for scholars, festival organisers, policy makers and students interested in or studying festivals, events, edutainment and/or experience design. Other tourism industry scholars, professionals and students of, for example, visitor attractions, museums, theatre and hospitality services, may also find this book of value considering their established use of edutainment within their sectors.

Trust is important - it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media.

Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

The issue of mental health at work has become a hot topic in both the popular media and academic writings. Although job stress and mental ill-health are associated with negative outcomes for individuals, teams, and organizations, there has been some suggestion that changing the work environment and creating healthy workplaces can improve worker health. Much of the current works in the general of health is fractured, coming from a variety of disciplines and perspectives without an organizing framework to help guide research and practice in the area. Having this individualized, compartmentalized perspective constrains our ability to fully understand the scope of the issue, the key factors in supporting or detracting from one's mental health, and interventions focusing on mental health at work.

Given the importance of understanding mental health at work and the current lack of coverage on workplace mental health, there is a need for a book to provide a holistic overview of the issue targeting the environmental, individual, and group influences of mental health and well-being, as well as the impact on individuals and workplaces. This handbook provides a conceptual framework for examining these issues. Each chapter offers an in-depth examination of the key facets of mental health at work, focusing both on the seminal and current literature on the topic and practical suggestions for best practices for organizations.

With contributions from leading experts, authors address the state-of-the-art research and integrate current events that are shaping the way we work and our wellbeing at work. This edited collection will be of interest to researchers, academics, policymakers, and advanced students in the fields of human resource management, organizational psychology, and management.

This book explores the manifold ways that the current confrontations between China and the US, and political tensions within the Special Administrative Region (SAR) has brought Hong Kong to the forefront of emerging political frictions between Beijing and the territory and growing international rivalry between the two powerful nations of the world. Unlike the situation in the post-WWII decades, which witnessed the internationalisation of the Hong Kong economy, this "New Cold War" poses challenges to the SAR's status as a global city and international financial and business centre. The enactment of the National Security Law and the growing presence of Beijing in regulating the SAR's domestic affairs triggered strong reactions from many countries. Hong Kong has to bear some of the consequences of measures imposed onto China as a result of current controversies. The shadow of China also raises many eyebrows about the prospects of Hong Kong as a free and liberal city. And the outbreak of COVID-19 and the concomitant interruption to economic flows and the movement of people further complicate the situation.

This book will be of great value to students and scholars in the fields such as Economics, Sociology and Asia Pacific studies. The chapters in this book were originally published in the Asia Pacific Business Review.

This comprehensive, integrated teaching resource provides students with the tools and methodologies they need to effectively negotiate the multiple dynamics that emerge from difference, and to appropriately respond to issues of marginalization and social injustice. Written from an American perspective, the book not only covers the traditional topics of race, gender, ethnicity, and social class, but explores emerging trends around '-isms' (racism, sexism).

Thoroughly revised and updated, this third edition includes new case studies and expanded coverage of topics such as social justice, microaggressions, and gender identities and expressions. End-of-chapter questions encourage students to engage in difficult conversations, and case studies stimulate students' awareness of real-world issues that emerge from diversity, helping students to develop the broad range of skills they need to mediate or resolve diversity issues as future professionals.

This edition includes updated Instructor Resources such as PowerPoint slides, multiple choice quizzes, and essay questions as well as additional links which can be found online.

The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.

Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)

This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies.

The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples' motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:

• The definition, purpose, and practical implementation of a content marketing programme
• The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives
• The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing
• How to create persuasive content and measure the effectiveness of content marketing
• The careers, associated competencies, and software technologies in the burgeoning field of content marketing.

This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.

Human Resource Development: Critical Perspectives and Practices is a landmark textbook on HRD scholarship and practice and is a significant departure from the standard HRD texts available. Based on Bierema and Callahan's framework for critical human resource development, this book develops an understanding of HRD that addresses both key and contested issues of practice associated with relating, learning, changing, and organizing for organizations.

This book covers the basic tenets of HRD, interrogates the dominant paradigms and practices of the field, teaches readers how to critically assess HRD practices and outcomes, and provides critical alternatives. The text also addresses HRD as a contested field and the importance for HRD professionals to reflect on their values, maintain their sanity, and retain their employment while attempting to do this difficult work that serves multiple stakeholders.

The text weaves in Points to Ponder, Case in Point, and Tips & Tools features and exercises, giving readers an insight into HRD issues across the globe. This critical text offers an exciting alternative to the instrumentalist, managerialist, and masculine perspective of other books.

Designed for students and practitioners, this textbook will be essential reading for upper-level courses on human resource development, human resource management, and adult education.

Big-picture business transformation with specific game-changing strategies

In Adaptive Resilience, Global Strategic Leader, Board Executive Advisor, Speaker and renowned Author Maria Santacaterina delivers a groundbreaking discussion of how to build a more inclusive, equitable and sustainable digital future by transforming your organisation from the inside-out and the outside-in. You'll discover how to create a virtuous cycle of growth to simultaneously increase the bottom-line and help your Enterprise evolve.

The author's new paradigm for growth is a radical shift in the way we think and do "good" business. It helps Business Leaders re-imagine the Enterprise and steer new frontier technologies in the right direction. You'll learn how to create adaptability and build resilience in your Enterprise, encourage visionary leadership and effective oversight.

You'll find:

• Real-life case studies that highlight the concepts discussed within
• Strategies for developing dynamic capabilities to power your organisation forward
• Valuable insights based on multidisciplinary research at the intersection of innovation, technology and sustainability

A can't-miss guide to help reinvent the Enterprise that belongs on the shelves of Board Directors, CEOs, Senior Executives and Business Leaders, Adaptive Resilience is the strategy blueprint to modern business that we've all been waiting for.

Learn how to make decisions in the face of increasingly complex and multifaceted challenges

In A Symphony of Choices: How Mentorship Taught a Manager Decision-Making, Project Management and Workplace Engagement -- and Saved a Concert Season, workplace culture and strategy expert Gerald Leonard delivers a fascinating narrative following one Jerry Hall, the new Symphony Orchestra manager at a prestigious symphony concerned about the challenging plans for an upcoming season. In the book, you'll watch Jerry connect with a former college professor and learn the skills necessary to successfully manage his way through these unprecedented times in his business and personal life.

Does he have all skills necessary for effective decision-making and managing a major symphony's portfolio of projects? Will his fear of succumbing to daunting challenges prevent him from succeeding? The author answers these questions, and more. You'll also find:

• Hands-on strategies for decision-making and management you can implement today at your organization
• Methods for navigating an increasingly complex and interconnected environment
• Ways to apply subject-matter knowledge to your management even in the face of extraordinary personal challenges

A necessary and hands-on resource for directors, managers, executives, and other business leaders, A Symphony of Choices will also earn a place on the bookshelves of practicing and aspiring leaders in athletic, academic, military, and other environments.