≫Consumer Protection and Blockchain Token≪: Cryptocurrencies and digital assets are fundamentally reshaping the financial world. As markets expand, consumer protection often remains insufficient. Sudden token devaluations, anonymous platforms, and seemingly unstoppable smart contracts pose significant risks to consumers. This thesis examines protective mechanisms in national and EU law compared to the U.S., analyzes regulatory gaps, and explores how the legal system adapts to rapid technological advancements.