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EUのデジタル外交-U.フォン・デア・ライエンのTwitterのコミュニケーションを用いた分析
EU's Digital Diplomacy: An Analysis using Ursula von der Leyen's Twitter Communications.

・ISBN 978-3-689-00174-2 paper EUR 49.00

¥11,372.- (税込)

・ISBN 978-3-689-00175-9 eBook

大学・機関向け

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著者・編者 Nisch, Stefan,
シリーズ (Wissenschaftliche Beitraege aus dem Tectum Verlag: Politikwissenschaft 108)
出版社 (Tectum Vlg., GW)
出版年 2024
ページ数 182 S.
ニュース番号 <745-620>

This book analyses the EU's digital diplomacy through Ursula von der Leyen's Twitter communications. The reader is given an insight into the EU's communication strategies during the Ukraine crisis and its role as a global actor. The study includes an analysis of over 2500 tweets and uses methods such as VADER Sentiment Analysis and LDA Topic Modelling to capture themes and emotional nuances. The results show how political communication in social media influences public perception and political discourse. In addition, the analyses of Ursula von der Leyen's communications are compared with studies on Olaf Scholz.