商品詳細

Qualitative Market Research. 2nd Revised edition

・ISBN 978-1-4129-8832-2 paper US$ 65.00

¥13,728.- (税込)

著者・編者 Mariampolski, Hy,
出版社 (SAGE Publications Inc, US)
出版年 2030
ページ数 304 pp.
ニュース番号 <A04-80>

"Qualitative Market Research, Second Edition" offers an engaging and comprehensive introduction to the field of qualitative market research by taking a step-by-step approach to the complete research process and including specific tools and resources to aid students through the process.