Television: The Value Chain from Creation to Consumption explores a crucial gap in our understanding of how television content gets made, distributed and consumed today, by providing key insights into the decisions made at the highest levels of broadcasters worldwide. Structured around the concept of different televisual lives, and looking in-depth at broadcast, platform, and audience decisions and processes, the book features interviews with executives and channel controllers, as well as acquisition and production directors, alongside wide-ranging case studies including BBC3's move online, boutique television and new ways of doing business, and the rise and fall of 360 commissioning.