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9801件～9820件 (全 1095349件)
Scaling B2B Markets
  • 書籍
Olivieri, Mirko, Scaling B2B Markets : Agile Marketing Strategies for Startups. 120 pp. 2025 (Palgrave Macmillan, UK) ＜753-708＞

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・ISBN 978-3-031-93404-9 hard EUR 39.99

¥9,896.- (税込)

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The Influence of Western Consumerism on Eastern Culture
  • 書籍
Lee, Richard / Duong, Quynh Anh / Khan, Huda et al., The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective. (Routledge Studies in Marketing) 152 pp. 2025 (Routledge, UK) ＜753-707＞

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・ISBN 978-1-032-89485-0 hard GB￡ 145.00

¥41,948.- (税込)

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The Dark Side of Marketing
  • 書籍
Kumar, Pawan / Singh Dadwal, Sumesh / Modi, Sanjay et al., The Dark Side of Marketing : Technology, Consumer Autonomy and Recuperative Marketing. 412 pp. 2025 (Palgrave Macmillan, UK) ＜753-706＞

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・ISBN 978-3-031-94945-6 hard EUR 149.99

¥37,121.- (税込)

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B2B Brand Management
  • 書籍

P.コトラー他著『コトラーのB2Bブランド・マネジメント』第2版

Kotler, Philip / Pfoertsch, Waldemar, B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence. 2nd ed. 386 pp. 2025 (Springer, GW) ＜753-705＞

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・ISBN 978-3-031-94664-6 hard EUR 39.99

¥9,896.- (税込)

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Anthropomorphism and Animism in Advertising
  • 書籍
Karpinska-Krakowiak, Malgorzata, Anthropomorphism and Animism in Advertising : Persuasive Tactics and the Influence on Consumer Behavior. (Routledge Studies in Marketing) 144 pp. 2025 (Routledge, UK) ＜753-704＞

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・ISBN 978-1-041-10884-9 hard GB￡ 145.00

¥41,948.- (税込)

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The Research Contributions of Donald R. Lehmann to Marketing. Volume 1
  • 書籍

D.R.レーマンのマーケティングへの研究の貢献　第1巻

Huber, Joel (ed.), The Research Contributions of Donald R. Lehmann to Marketing. Volume 1 : Measurements, Models, and Metrics. (Great Thinkers in Marketing) 398 pp. 2025 (Palgrave Macmillan, UK) ＜753-703＞

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・ISBN 978-3-031-88047-6 hard EUR 179.99

¥44,546.- (税込)

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Shopping in Virtual Stores
  • 書籍
Hake, Milena, Shopping in Virtual Stores : An Empirical Analysis of Customer Experience and Gen Z's Intention to Use Virtual Stores. (BestMasters) 221 pp. 2025 (Springer Gabler, GW) ＜753-702＞

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・ISBN 978-3-658-48633-4 paper EUR 99.99

¥24,746.- (税込)

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  • 書籍
Gupta, S. L. / Singh, Nripendra / Mehta, N. et al. (eds.), Data Driven Decisions : Leveraging Insights For Winning Marketing Strategies. (Advances in Digital Technology and Data-Driven Business Practices) 364 pp. 2025 (Emerald, UK) ＜753-701＞

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・ISBN 978-1-83662-189-8 hard US$ 115.00

¥24,414.- (税込)

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Urban Retail Geographies.
  • 書籍
Escudero-Góomez, Luis Alfonso / Lois-González, R. C. (eds.), Urban Retail Geographies. (Routledge Research in the Retail Industry) 208 pp. 2025 (Routledge, UK) ＜753-700＞

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・ISBN 978-1-041-03141-3 hard GB￡ 145.00

¥41,948.- (税込)

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What's the Problem Represented to Be?
  • 書籍
Bacchi, Carol, What's the Problem Represented to Be? : A New Thinking Paradigm. 294 pp. 2025 (Routledge, UK) ＜753-7＞

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・ISBN 978-1-032-67837-5 hard GB￡ 145.00

¥41,948.- (税込)

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・ISBN 978-1-032-67836-8 paper GB￡ 39.99

¥11,568.- (税込)

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Foundations of Consumer Behavior
  • 書籍

消費者行動の基礎－異文化のコンテクストからの洞察

Bagozzi, Richard P. / Yaprak, Attila, Foundations of Consumer Behavior : Insights from Cross-Cultural Contexts. (International Marketing and Management Research) 234 pp. 2025 (Palgrave Macmillan, UK) ＜753-699＞

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・ISBN 978-3-031-93184-0 hard EUR 39.99

¥9,896.- (税込)

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Business Informatics
  • 書籍
Liu, Kecheng / Guo, Hua Claria / Li, Qi Lecky, Business Informatics : Navigating Digital Transformation with Organisational Semiotics. 2nd ed. 214 pp. 2025 (Routledge, UK) ＜753-698＞

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・ISBN 978-1-041-05206-7 hard GB￡ 135.00

¥39,055.- (税込)

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・ISBN 978-1-041-05201-2 paper GB￡ 55.99

¥16,197.- (税込)

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Leveraging Emerging Technologies and Analytics for Empowering Humanity. Vol. 2
  • 書籍
Goyal, D. P. / Sarker, Suprateek et al. (eds.), Leveraging Emerging Technologies and Analytics for Empowering Humanity. Vol. 2 : International Conference Proceedings of LEAD-2024, IIM Shillong, December 10-12. (Springer Proceedings in Business and Economics) 408 pp. 2025 (Springer, GW) ＜753-697＞

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・ISBN 978-981-9685-81-3 hard EUR 219.99

¥54,446.- (税込)

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Enterprise Governance of Information Technology
  • 書籍
De Haes, Steven / Joshi, Anant / Huygh, Tim et al., Enterprise Governance of Information Technology : Achieving Alignment and Business Value. 4th ed. (Management for Professionals) 201 pp. 2025 (Springer, GW) ＜753-696＞

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・ISBN 978-3-031-95885-4 hard EUR 99.99

¥24,746.- (税込)

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Multi-Criteria Methodology for the Dynamic Development of Tourist Areas
  • 書籍
Zopounidis, Constantin / Fakotakis, George, Multi-Criteria Methodology for the Dynamic Development of Tourist Areas : A Guide to Sustainable Tourism Strategies. (Multiple Criteria Decision Making) 132 pp. 2025 (Springer, GW) ＜753-695＞

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・ISBN 978-3-031-95313-2 hard EUR 89.99

¥22,271.- (税込)

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Polar Tourism and Communities
  • 書籍
Varnajot, Alix / Vereda, Marisol / Ioannides, D. (eds.), Polar Tourism and Communities : Experiences, Knowledge Building, Challenges and Opportunities. 272 pp. 2025 (CABI Pub., UK) ＜753-694＞

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・ISBN 978-1-80062-442-9 hard GB￡ 105.00

¥30,376.- (税込)

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Underwater Hotels
  • 書籍
Vannini, Phillip / Vannini, April, Underwater Hotels : An Imaginative Ethnography. (Routledge Planetary Spaces Series) 216 pp. 2025 (Routledge, UK) ＜753-693＞

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・ISBN 978-1-032-96326-6 hard GB￡ 145.00

¥41,948.- (税込)

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・ISBN 978-1-032-96327-3 paper GB￡ 39.99

¥11,568.- (税込)

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  • 書籍
Singh, Shalini (ed.), Vulnerabilities and Viabilities in Tourism Studies. 119 pp. 2025 (Routledge, UK) ＜753-692＞

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・ISBN 978-1-041-02257-2 hard GB￡ 145.00

¥41,948.- (税込)

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Gastronomic Tourism
  • 書籍
Sharma, Anukrati / Kumar, Jeetesh / Ray, Samik (eds.), Gastronomic Tourism : Discovering the World through Culinary Journeys. (Festival and Event Tourism and Hospitality Series) 224 pp. 2025 (CABI Pub., UK) ＜753-691＞

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・ISBN 978-1-80062-883-0 hard GB￡ 95.00

¥27,483.- (税込)

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Human-Animal Relations in Tourism, Leisure and Development
  • 書籍
Monterrubio, Carlos / López-Medellín, Xavier et al. (eds.), Human-Animal Relations in Tourism, Leisure and Development : Perspectives from Latin America. 192 pp. 2025 (CABI Pub., UK) ＜753-690＞

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・ISBN 978-1-80062-680-5 hard GB￡ 95.00

¥27,483.- (税込)

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