Optimize your brand visibility for AI-powered search engines and large language models

In The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search, Crystal Carter delivers a practical guide to optimizing brand visibility across AI-powered platforms. As large language models transform how consumers discover products and services, traditional SEO strategies require fundamental updates to remain effective in this new search paradigm.

The New Rules of AI Search explores the technical and strategic dimensions of generative engine optimization. Crystal Carter examines how AI search platforms aggregate and present information differently than traditional search engines, providing actionable frameworks for ensuring your brand appears prominently when users query ChatGPT, Google Gemini, and similar platforms for recommendations and information.

Readers will also discover:

• Specific techniques for structuring content that AI systems can easily understand, cite, and recommend to users seeking information
• Strategies for building brand authority signals that large language models recognize and prioritize in their generated responses
• Methods for monitoring and measuring your brand's visibility across multiple AI search platforms and generative interfaces
• Practical approaches for adapting existing SEO infrastructure to meet the unique requirements of AI-powered discovery channels
• Frameworks for anticipating future developments in generative search and positioning your brand ahead of algorithmic changes

Essential for digital marketers, SEO professionals, brand managers, and business owners seeking to maintain competitive visibility, this guide provides the strategic foundation for succeeding as AI fundamentally transforms how consumers search for and discover information online.

This open access book is self-standing as the only substantive anthology of writings centered on John Dupre's work. Dupre is internationally regarded as one of the most prominent living philosophers of science. His work has had a profound impact on philosophy and biology over the last half century. From fundamental questions about classification to metaphysical debates about the nature of organisms and life, Dupre's writings have changed how scholars look at the life sciences and the natural world. But it is not just his published output that has re-shaped the field. It is also his philosophical methodology, characterised by a naturalistic and interdisciplinary approach. In part this approach was shaped by Dupre's interactions with natural and social scientists, an aspect of his approach to philosophy that is also reflected in his role as a co-founder and then Director of the Egenis Centre for the Study of Life Sciences. This book, edited and authored by many of the world's leading philosophers of the life sciences provides a key text on the interdisciplinary study of the life sciences with a particular emphasis on philosophy. It is of interest to philosophers of science and forms a methodological reference point for students in this field.

This book develops a rigorous and integrative framework for understanding complex systems, strategy, and dynamic equilibrium in high-velocity environments. Moving beyond reductionist tools and static models, it advances a systems-theoretical perspective in which structure, dynamics, and agency are inseparably intertwined. At its core, the work introduces a triadic architectural logic as a minimal condition for analysing systemic coherence. Drawing on General Systems Theory, dynamic systems theory, and epistemological reflection, it demonstrates that viable systems cannot be understood through linear causality or isolated variables, but only through recursive interactions across multiple layers of abstraction.

The book offers a set of conceptual and analytical instruments-including the Strategic Viability Framework and the Calibration Tool-that enable the diagnosis and navigation of complex, evolving environments. These are complemented by formalised representations of systemic dynamics, highlighting the increasing relevance of temporal compression, non-linearity, and interdependence. Rather than simplifying complexity, this work deliberately preserves its structural richness. It is addressed to readers seeking a deeper understanding of systemic logic-across disciplines such as systems science, strategy, organisational theory, and applied complexity research.

Discover exciting new research illuminating the most mysterious centuries of British history.

How Roman Britain ended is one of the most controversial questions in British history. Unique among former Roman citizens in Western Europe, the Britons established long-lived kingdoms, resisting 'barbarian' political takeover for centuries. Yet so little is known of them from written records that even the names of most of their kings are effectively lost to history.

Packed with the latest discoveries and ground-breaking research, Professor Ken Dark brings the fascinating, but mysterious, world of these rulers and their kingdoms to life. Archaeological evidence, along with re-analysis of the few existing texts, reveals an unexpectedly sophisticated society, connected to a wider international network of trade and cultural contacts than might until recently have seemed imaginable. Ken Dark demonstrates through the latest archaeological discoveries that Tintagel - an eroded coastal stronghold in Cornwall, closely associated with the later legend of King Arthur - was a royal fortress and trading centre of one of the most important British kingdoms of this period.

This is a historical period filled with memorable characters and stories: from the outraged churchman Gildas, attempting to reform the corrupt rulers he thought threatened civilized life itself, to St. Patrick, who played a major part in converting Ireland to Christianity, to no less than King Arthur - whose historical existence Dark shows to be much more likely than usually supposed.

This book explores the evolution of digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape. The chapters begin by tracing the shift from traditional advertising to digital platforms and the growing role of social media in product discovery. It then examines important themes such as social proof, fear of missing out, and the psychological triggers used in modern advertising. It also discusses the transition from banner ads to artificial intelligence-driven marketing strategies and the use of data to analyze customer sentiment. Further sections explore ethical issues such as nostalgia in advertising, and successful technology-driven campaigns, including challenges and opportunities in regions such as South Asia. Designed for researchers, marketers, and students, this book provides clear insights into the future of digital advertising and online marketing.

Reveals how mise-en-scene has shaped the fields of film and television studies.

Visions in the Frame provides a detailed evaluation of the journey and status of mise-en-scene-the organization of the visual field within the frame-as a critical concept in film and television studies. The first part of the book looks at the persistence of mise-en-scene within film studies amid a series of fluctuations in theoretical, historical, cultural, philosophical, and critical approaches. The second part shifts focus to consider television studies and the extent to which mise-en-scene has remained an ambiguous element in the growth of the discipline. The third part engages in a series of close readings from a range of styles and genres of television shows, exploring the relationship between visual composition, meaning, and significance as a central critical focus. Across the three parts of the book, Visions in the Frame presents a rigorous and valuable context for understanding the contrasting position and influence of mise-en-scene within film and television studies, using this to offer guidance for its future role within both disciplines.

Examines the origins and development of US Supreme Court policymaking in the area of race between 1801 and 2024.

Supreme Court Policymaking and Race presents a comprehensive and systematic account of the exercise of power by the US Supreme Court in deciding racial policy conflicts beginning with the Marshall Court and ending with the Roberts Court. Author Barbara L. Graham draws upon three related analytic frameworks to evaluate the extent to which the Court's decisions have protected the constitutional and statutory rights of people of color: institutional racial orders, partisan regimes, and jurisprudential regimes. Based on an empirical analysis of the outcomes in 441 race cases decided over fourteen chief justice tenures, Graham provides strong evidence for the claim that with the exception of a fifty-six-year period (1930 until 1986), the Supreme Court has acted as a foe, not a friend, to the rights of people of color. The findings show that when egalitarian political coalitions are in control at the national level, the Court is more likely to further their racial policy goals to protect the legal rights of people of color.

The book focuses on intersections of leadership, psychological safety, and technology and their impact on well-being in organizations. As we examine the emerging concept of workplace well-being, it becomes evident that leadership is about creating an environment where individuals can flourish in all aspects, not just boosting output. This book is a call to action for leaders to be more proactive and compassionate in fostering their teams' well-being, in a time when mental health is as important as physical health. Leaders can shape their teams' overall psychological safety, set the tone for work-life balance, and mold the company's culture. In today's world, it is imperative for leaders to understand how recent technological advancements are affecting employees' well-being. This book is intended for a wide audience, including business professionals such as managers, HR specialists, and organizational leaders, looking to deepen their understanding of human factors to enhance workplace dynamics and employee performance.

This book can serve as a basis for academicians and researchers to further explore the relationship among leadership, psychological safety, and technology in relation to well-being. The book will provide comprehensive, contemporary insights into human factors in business, organizational psychology, human resources, and related disciplines. Counseling psychologist and Human resource consultant engaged in organizational development, human resources, and corporate training, offering expertise to improve workplace effectiveness. Policymakers and think tanks are responsible for shaping workplace regulations, labor laws, and organizational ethics to ensure sustainable and ethical business practices. The book is also relevant to multiple disciplines, such as organizational behavior, workplace health, sociology, psychology, public health, social work, and leadership studies. The book explores the role of psychological safety in creating safe workplaces, Leadership and its impact on employees' well-being, the role of leadership during crisis and change, and strategies to foster psychological resilience, such as cognitive flexibility, and the role of leaders in balancing technology with human-centric approaches.

This book provides a comprehensive historical and institutional foundation for understanding the shifting power dynamics within the contemporary Indo-Pacific and East Asia. It examines the region's complex security architecture, focusing on the U.S.-led alliance system, ASEAN-centric multilateralism as well as China-led multilateralism, and emerging minilateral networks to explain how regional stability is maintained. The narrative moves beyond a simple overview, tracing the evolution of these institutional frameworks over decades. The chapters explore how the interplay between traditional bilateral alliances and modern diplomatic forums has created a unique security order. Rather than focusing on just one aspect, the text highlights how these different mechanisms adapt to rising tensions and strategic competition. By analyzing the historical roots of these relationships, the volume provides the essential context needed to understand the deeper rivalries shaping the region today. As the first part of a two-volume study, this research establishes the analytical groundwork for understanding regional order. It serves as an indispensable guide for anyone looking to grasp the foundations of great-power competition before exploring the specific Sino-Japanese visions for the future addressed in Volume II.

Integrating taxation and welfare, this book presents a framework for income policy design to balance equity, freedom, and efficiency. UBI from Idea to Reality outlines a policy combining three mechanisms: a prototype universal basic income (UBI), a negative income tax (NIT)-type basic income, and a universal earned income tax credit (EITC). The authors use survey and administrative data to evaluate the feasibility of this package and its effects on inequality and labor incentives. While tailored to South Korea, the methodology and theoretical framework are applicable to other national contexts.

This book examines teachers' beliefs, attitudes, and knowledge regarding multilingualism and linguistic diversity in Dutch primary education. Drawing on extensive empirical research, it analyses how teachers interpret and justify their everyday classroom practices within broader institutional and ideological contexts.

Moving beyond individual-level explanations, the book conceptualises teachers as institutional actors whose professional judgments are shaped by accountability systems, dominant language ideologies, and enduring assumptions about language, learning, and social integration. While many teachers express inclusive values and a strong commitment to students' well-being, the findings demonstrate how multilingualism is often positioned as educationally irrelevant or potentially problematic within monolingual norms.

The analysis shows that minority languages are not explicitly rejected but are systematically marginalised by routine pedagogical reasoning, thereby contributing to the persistence of deficit perspectives in education. By identifying the structural conditions underpinning these patterns, the book advances current debates on multilingual education and language policy.

This volume will be of interest to educators, researchers, graduate students, and policymakers working in the fields of multilingual education, sociolinguistics, teacher education, and educational policy.

This fun, comic-style guide reveals the secrets to smart, safe, and effective AI use in school, college, and university. Transform your study habits, rediscover the joy of learning, and recharge your creativity...all while keeping your academic integrity intact.

You'll learn to:
- Collaborate with AI chatbots: gain practical 'prompt-engineering' secrets to work smarter with ChatGPT, Copilot, and similar tools.
- Boost performance: do better work without cheating or outsourcing your brain.
- Build healthy habits: blend AI with study, reading, writing, planning, and brainstorming, while increasing your autonomy and critical thinking skills.
- Stay ahead of the curve: get involved, get confident, and get creative while the tech is still fresh.

Perfect for students who want to excel in their studies while enjoying the process, this guide is a must-have for anyone looking to stay competitive and stay sane in today's tech-driven academic world. It's a perfect addition to any educator's library and an ideal gift for back-to-school season.

Landmark study providing a systematic book-by-book and thinker-by-thinker account of the development Deleuze's philosophy up to and including The Logic of Sense.

Gilles Deleuze and the Philosophy of Sense is a landmark study that offers a detailed and systematic exposition of Deleuze's early philosophy that frames it as a project of constructing a philosophy of sense. Through a detailed book-by-book and thinker-by-thinker analysis, Nathan Widder demonstrates how the development of this philosophy of sense underpins the concepts and theses that define Deleuze's thought in this period, along with his approach to questions of philosophical method and system, to the history of philosophy, and to the structuralism and psychoanalysis of his day. This transformative work also challenges the dominant interpretations of Deleuze by showing how The Logic of Sense, rather than Difference and Repetition, is really the early Deleuze's magnum opus. But this study not only breaks with dominant orthodoxies; it also revolutionizes the scholarship by tracing concretely the threads that give Deleuze's wide-ranging thought its coherence and clarity. For readers of all levels who are looking to unlock Deleuze's philosophy in this way, this book provides the keys.

The operator-tested framework for leading AI transformation as a talent strategy

Most enterprise AI initiatives fail because organizations treat them as technology rollouts rather than talent management challenges. In Workforce Intelligence: The People-First Playbook for Leading Your Company Through AI Transformation, OneDigital co-founder Mike Sullivan and Chief Product Officer Vinay Gidwaney introduce an operating model that treats the workforce as a composed capacity of human judgment and machine capability, orchestrated together.

Built from the authors' experience scaling OneDigital to a $1.7 billion enterprise serving 100,000 employers, Workforce Intelligence traces the evolution from Personnel Management to Human Capital Management to the new discipline of WI. The book delivers real client situations, internal operating metrics, and a tested management philosophy forged under private-equity scrutiny.

Ultimately, you'll learn how to pass the "Humanity Test": When confronted with the option of reinvesting returns from AI in the people who built your business or pocketing the excess margins, you'll know the best option is the first one - and exactly how to execute it. You'll also find:

• A historical arc showing why each workforce management transition required a new philosophy, not just new tools
• Named scenes and real client situations illustrating how the Workforce Intelligence framework operates in practice
• Guidance for CHROs on positioning people leadership, not technology teams, as the owner of AI transformation
• A measurement framework designed to withstand board-level scrutiny when justifying AI-driven workforce investments
• Practical direction for people managers who need to act on AI-related workforce changes starting Monday morning

Written for HR leaders, CHROs, benefits executives, CEOs, and people managers at mid-to-large employers, Workforce Intelligence provides the operational framework and management philosophy needed to lead AI transformation as a people strategy rather than a technology deployment.

Discover the social, economic, demographic, and public health impacts that child marriage has within the cultures and countries that practice it.

Around the globe, one in five girls under age 18 are married, and this number can double in areas affected by poverty, conflict, and other humanitarian crises. Child marriage, especially when accompanied by early and frequent pregnancy, often has sharply negative effects on female health, fertility, and mortality. In a wider context, child marriage influences population dynamics, economic development, and many other aspects of the cultures in which it is practiced.

Part I of this book features a collection of essays examining the drivers and consequences of modern-day child marriage. Part II profiles 30 cultures that engage in child marriage around the globe, including in countries across Asia, Africa, Europe, and the Americas. These case studies allow readers to uncover the similarities and differences in patterns of child marriage across cultures and geographies, providing a more nuanced understanding of this complex and controversial subject.

This book looks at how Japanese companies approach sustainability amid current global challenges. It takes a close look at the cultural background to these efforts including the importance of nature in Japanese society and how it has influenced modern day sustainability programmes. The book does not argue that Japan has been free of environmental problems or that all Japanese companies have the same approach. Nor does it assert that Japanese companies or a Japanese approach is perfect. Instead, it provides some hints about why a Japanese approach-style may just be the way forward in these difficult times. What can Western business leaders learn from Japanese culture and the Japanese leadership mindset? We live in a time of radical uncertainty. The future risks of climate change are more than well known. But they are being suppressed by both politics and business. Science and physics are very clear.

Nature-positive means more than just minimising the damage. For business leaders, it also means giving something back to nature and seeing this contribution not as a cost, but as an investment. This book is a journey of transformation of companies. And a journey through the mountains and nature. Over the centuries, Japanese culture has developed a deep respect for natural systems. And from this, it has also developed a logic for business that considers companies, society and nature in equal measure. It is a must-read for companies struggling to maintain a positive balance sheet and remain sustainable at the same time, in the backdrop of climate crisis and mitigating regulations.

This book explores how Global Value Chains can be resilient in a world marked by disruptions, from pandemics to geopolitical tensions and climate shocks. By bringing together international business and supply chain management perspectives, the book directly engages with and seeks to advance debates on the processual nature of resilience, the multidimensionality of GVCs, and the interplay between governance, geography, and network relationships. Moreover, the book clarifies the conceptual boundaries between resilience and related constructs such as robustness, flexibility, agility, and adaptability. Supported by in-depth case studies from oil & gas, automotive, and semiconductor sectors, the book offers a dedicated definition, actionable insights, and a comprehensive framework for GVC resilience.