This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion Conference held in 2023, which since its creation in 2008, has endeavoured to contribute to the recognition of a sectoral innovation system, which may lead to regional and transnational policies that promote innovation for the sake of sustainability.

Presenting cutting edge research on how fashion contributes to the common good, the book covers core topics including the circular economy, social innovation, fashion law and sustainability, sustainable finance, and education for sustainability, offering a meaningful contribution to the UN Sustainable Development Goals.

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.

Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.

This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.

This book focuses on an integrated approach in developing a model to guide the design of effective managerial costing systems. While the focus is on the manufacturing industry, information in the book will be useful to other industries as well. To achieve this, the book utilizes the action design research methodology founded within a design science paradigm, which aims to develop pragmatic solutions to an actually experienced business problem or class of business problems. After which, the book then explains the elaborated action design research process, which is a researcher-practitioner approach to designing pragmatic, industry-experienced problems in an academically sound manner.

In doing so, the book illustrates how a design process embedded in the engineering field, i.e., design science research, can successfully engineer effective managerial costing systems. The book thus includes both academic researchers and industry practitioners, applying the contextual iterative solution development activities, i.e., (i) problem formulation and refinement, (ii) the solution design, and (iii) verification and validation of the proposed solution. The final (proposed) solution presented in the book is presented in a process model format, including systematic process flow illustrations and developmental guides, which are all supportive in enabling the design of effective managerial costing systems.

This book focuses on the speech style of lawyer talk in contemporary Chinese courtrooms. The topic is intriguing to readers who may wonder how lawyers compete with their opposing counterparts in an adversarial trial system in China. The legal tradition in Confucianism, which advocates harmony in interpersonal relationships, has historically guided the practice of law in China. The book analyses how lawyers manage to compete in this system. Applying the social semiotic view of language in the Hallidayian sense, specifically systemic functional linguistics and its appraisal theory, this study interprets the subjectivity of legal language by lawyers. The speech style in legal argument presentation is described as 'rational'. The exploration of the rational speech style of lawyers is a theoretical and discursive topic. It draws upon Habermasian philosophy of intersubjectivity in legal argumentation and considers the cultural and legal contexts of China as contextual constraints. The keyconstruct of lawyer evaluation is fully captured in this discussion. As a linguistic phenomenon and unit of analysis, discourse can be examined both within local clauses and in larger stretches of talk beyond clauses. Additionally, it serves as an effective means for constructing a rational speech style for lawyers. Most importantly, discourse is a discursive act that negotiates legal arguments in the dynamic speech exchanges of a court trial, which is embedded in a wider social and cultural context.

This is the first professional academic work in China to discuss artificial intelligence and blockchain together. Artificial intelligence is a productivity revolution, and its development has a significant and profound impact on global changes. However, at the same time, its development also brings a series of challenges to human society, such as privacy, security, and fairness issues. Therefore, the significance of blockchain is even more prominent. Blockchain is a revolution in production relations, which will propose important solutions to the challenges of privacy, security, and fairness that arise after the development of artificial intelligence. The book not only discusses the problems currently faced by the development of artificial intelligence, as well as the new opportunities and challenges that artificial intelligence brings to future global governance, but also explains the further development direction of the intelligent revolution from the perspective of blockchain.

This book is a comprehensive guidebook designed specifically for researchers. Drawing from over 25 years of practical experience in presentation training and lecture coaching, combined with the latest findings from brain research, this book equips you with the essential tools to excel in scientific communication.

A good talk is the key to success for any scientist. Your reputation and career depend on your ability to deliver clear, engaging presentations. In today's digital age, with virtual communication becoming increasingly important, it is crucial to adapt your presentation skills to both face-to-face and online settings.

Learn how to structure your presentations effectively, visualize complex information, and create a captivating introduction. Discover tried-and-tested techniques for delivering a powerful main part and confidently handling the Q&A session. With this book, both Ph.D. students and seasoned scientists with conference experience will develop their own presentation style and enjoy sharing their work with audiences worldwide. Inside, you will find practical tips, techniques, and tricks to efficiently prepare your presentations, along with checklists and templates for a smooth and organized process. Additionally, a dedicated chapter explores the unique challenges and recommendations for virtual conferences, helping you make a seamless transition to online presentations.

Invest in your scientific career by investing in your presentation skills. Let this book be your trusted companion on the path to success.