ニュースONLINE 書誌一覧 — 全分野横断
📅 前回ニュース (2024-02-19) 以降 〜 2024-03-04 の追加分 NEW (全分野の追加書誌をまとめて表示しています)
人文・社会科学の学術専門洋書 新刊書誌情報
📂 法 学 / 社会保障法
Clesse, Jacques / Detienne, Quentin / Kéfer, F. (dir.), Questions actuelles de droit social. (Commission Université-Palais) 310 p. 2024:1 (Anthemis, BE) <719-626>
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📂 法 学 / 社会保障法
社会法 第13版 Eichenhofer, Eberhard, Sozialrecht. 13., neubearb. Aufl. (Mohr Lehrbuch) 390 S. 2024:4 (Mohr, GW) <719-627>
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📂 法 学 / 犯罪学・刑事政策
McDonald, Joseph, Developing a Security Training Program. 246 pp. 2024:7 (CRC Pr., US) <719-549>
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Developing a Security Training Program focuses on how to establish a comprehensive training program for a security department from the ground up. This book highlights formal curriculum development, consistent and continual training, and the organizational benefits including how such security training will be a value-add.
It's long overdue for the industry to revisit old security training models from the past - to both general staff as well as to the dedicated security staff and professionals within organizations - and examine and revamp such with a fresh perspective. Given the current, dynamic environment for businesses - and the threats businesses face - it is important that any such training consider all procedures and policies, and be fully integrated into the company culture. This includes maintaining an eye on budgetary and financial costs while recognizing the need to budget for more training resources to maintain resilience and adaptability to current challenges and future changes to the environment. There is only one way to prepare your staff and that is through comprehensive and consistent training.
Developing a Security Training Program provides the blueprint and tools for professionals to provide ongoing, targeted, and comprehensive security training at a low, budget-friendly cost.
📂 哲学・社会思想・宗教 / 現代哲学
Monteil, Pierre-Olivier, Penser l'imagination avec Paul Ricoeur : raviver la societe petrifiee. (Le Bel aujourd'huiGlassine) 187 p. 2024:1 (Hermann, FR) <719-63>
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📂 総 記 / 書誌・出版史 ・ 経営学・会計学 / 経営学・経営管理
Rodzvilla, John, Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products. 176 pp. 2024:7 (Routledge, UK) <719-345 719-5>
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Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.
Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish with the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software.
Written for publishing professionals at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape.
📂 哲学・社会思想・宗教 / 現代哲学
Martin-Lagardette, Jean-Luc, Voir la conscience : philosophie radicale, une science de la liberte. (Interfaces et transdisciplinarités) 140 p. 2024:1 (L'Harmattan, FR) <719-62>
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📂 法 学 / 環境法・国際環境法 ・ 法 学 / 民法 ・ 環境問題 / 環境問題
私法と持続可能性ハンドブック Silva, Marta Santos / Nicolussi, Andrea et al. (eds.), Routledge Handbook of Private Law and Sustainability. (Routledge Environment and Sustainability Handbooks) 616 pp. 2024:5 (Routledge, UK) <719-1028 719-514>
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The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises.
Sustainability has been high on the political agenda since the approval of the Sustainable Development Goals in 2015 and the EU Green Deal in 2019. The Green Agenda aims at making Europe the first climate-neutral continent by 2050, but humanity persists in an ecological overshoot that puts at risk the survival of species, including that of our own. Drawing together a selection of leading thinkers in the field, this Handbook provides a curated overview of the most recent and relevant discussions for private lawyers related to environmental and sustainability concerns. The authors delve into case study examples from 20 countries in Europe and beyond and discuss a wide range of issues, including new property law and consumer law paradigms, the use of legal tech for promoting sustainable property management, strategies for fighting planned obsolescence, eco-design, the servitisation economy, advances on corporate climate litigation and mandated green private sludges. Overall, the volume is designed to empower new generations of legal scholars to take an active role in the transition to a more sustainable future. It will also assist policymakers in producing better policy, through pinpointing the main legal issues that need to be addressed and offering a comparative overview of legal solutions and best practices.
Divided into six key parts and overseen by a team of internationally recognised expert editors, this Handbook will be an essential resource for students, scholars, private lawyers and policymakers who wish to have a comprehensive, fundamental overview of how environmental sustainability concerns reflect on private law.
📂 法 学 / 法とコンピュータ ・ 法 学 / 憲法
ソーシャルボット-デジタル操作と憲法 Dürr, Paul, Social Bots : Digitale Manipulation und Verfassungsrecht. (Internet und Gesellschaft) XXI, 413 S. 2024:3 (Mohr, GW) <719-400 719-454>
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📂 法 学 / EC・EU法 ・ 政治学 / EUの政治
Blanc, Didier (dir.), Le Conseil europeen, le politique des politiques de l'Union europeenne : aspects institutionnels et materiels. (Droit de l'Union européenne. Colloques) 2024:1 (Bruylant, BE) <719-657 719-796>
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📂 法 学 / EC・EU法
Catalano, Nicola, Manuel de droits des communautes europeennes. (Droit de l'Union européenne. Grands écrits) 2024:1 (Bruylant, BE) <719-658>
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📂 法 学 / 商法・会社法・保険法
Fleischer, Holger / Kalss, Susanne / Vogt, H.-U. (Hrsg.), Aufsichtsrat - Verwaltungsrat - Beirat : Elftes deutsch-oesterreichisch-schweizerisches Symposium, Hamburg, 2.-3. Juni 2022. (Beiträge zum ausländischen und internationalen Privatrecht) XVI, 290 S. 2023:11 (Mohr, GW) <719-584>
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📂 法 学 / 国際公法 ・ 法 学 / EC・EU法
国際関係の再構成と欧州モデル Delas, Olivier / Mondélice, Mulry / Gomez, Carla et al., Reconfiguration des relations internationales et modele europeen : entre valeurs, guerre et enjeux economiques. (Mondialisation et droit international) 2024:1 (Bruylant, BE) <719-632 719-660>
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📂 法 学 / 国際公法
国際法における準司法機関 Fromageau, Edouard, Quasi-Judicial Bodies in International Law. (Hart Monographs in Transnational and International Law) 240 pp. 2024:11 (Hart, UK) <719-634>
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📂 法 学 / 国際公法
国際法における認諾 Hêche, Aymeric, L'acquiescement en droit international. 2 vols. (Droit international) 1419 p. 2024 (Bruylant, BE) <719-637>
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📂 哲学・社会思想・宗教 / 現代哲学 ・ 歴史学 / 歴史理論
Moskalewicz, Marcin, Hannah Arendt's Ambiguous Storytelling : Temporality, Judgment, and the Philosophy of History. 272 pp. 2024:5 (Bloomsbury Academic, UK) * paper 2025 <719-1403 719-64>
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Through an original interpretation of Hannah Arendt's historiography, Marcin Moskalewicz reveals an under-acknowledged philosophy of history in her vast and variegated oeuvre, including the historical magnum opus, The Origins of Totalitarianism.
Hannah Arendt's Ambiguous Storytelling argues that the key to understanding the fragmentary thought of Arendt is through the speculative and critical dimensions of the philosophy of history. It unravels the essential aporia of Arendt's thinking - the discrepancy between political and historical meaning of events - and proposes its overcoming through aesthetic historical judgment. Reading her approach as "fragmented historiography", the project she was committed to reveals itself as the only credible methodological response to totalitarianism and scientific approach to history, which both function as a retrospective prophecy, erroneously presenting the past as a forecast of the future.
A novel contribution to Arendt scholarship, this book will appeal to philosophers of history, political scientists and theorists alike.
📂 法 学 / 国際経済法 ・ 法 学 / 国際私法
Gernert, Marcel, Blocking Statutes : Eine Untersuchung zu den Wirkungen der Befolgungsverbote im internationalen Wirtschaftsrecht sowie im oeffentlichen und privaten Kollisionsrecht. (Studien zum ausländischen und internationalen Privatrecht) 420 S. 2024:5 (Mohr, GW) <719-645 719-685>
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📂 法 学 / 法とコンピュータ ・ 法 学 / 法哲学・法社会学・法理論
AIと法の支配 Burgess, Paul, AI and the Rule of Law : The Necessary Evolution of a Concept. 200 pp. 2024:2 (Hart, UK) * paper 2025 <719-399 719-418>
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This book considers the ways in which the concept of the Rule of Law will need to evolve in order to ensure that the exercise of power by Artificial Intelligence (AI) does not become arbitrary and does not proceed unchecked. It presents the Rule of Law and its impact on the past and the present; it considers what AI is, what it does, and what it might become in future; and it looks at how AI will need to be harnessed to allow power to be exercised more effectively in the future.
The book argues that the Rule of Law has for centuries been the concept that protects against the arbitrary exercise of power. However, the exercise of power by AI unchecked by humans strains the concept's ability to provide this protection.
📂 法 学 / 犯罪学・刑事政策
May, Larry, Trafficking and the Conscience of Humanity : A Social and Legal Examination of Child Trafficking. 170 pp. 2024:6 (Routledge, UK) <719-548>
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Human trafficking has become the scourge of the 21st century, with child trafficking arguably its worst form. As vulnerable children are lured into prostitution, pornography and other forms of exploitation, there is only a patchwork legal regime trying to deal with child trafficking.
This book assesses this legal regime, arguing that a more coordinated and international response is needed. Analyzing the moral and conceptual issues at stake across a wide variety of child trafficking cases - child prostitution, child pornography, forced "marriage," corrupt "adoptions," organ "donation," refugee abuse, child soldiers, orphanage abuse, and "normal" parental child abuse - it goes on to argue that the crimes of child trafficking make apparent that there are conceptual, moral, and legal issues concerning child trafficking that differ from other kinds of crime including adult trafficking.
Trafficking and the Conscience of Humanity puts forward the case that the crimes of child trafficking could, and should, be prosecuted by an international court such as the International Criminal Court.
📂 法 学 / 犯罪学・刑事政策
Hörl, Josef / Jungwirth, Simone / Norden, Gilbert, Polizeisoziologie : Grundlagen, Forschungen und Lehre. 253 S. 2023:7 (Nomos, GW) <719-542>
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📂 法 学 / EC・EU法
欧州法へのイタリアの影響 Gallo, Daniele / Mastroianni, Roberto et al. (eds.), The Italian Influence on European Law : Judges and Advocates General (1952-2000). (EU Law in the Member States) 352 pp. 2024:8 (Hart, UK) * paper 2026 <719-664>
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Drawing on expertise from across the worlds of the judiciary, the bar, and legal academia, this book provides fascinating insights into the role of a key Member State and how its legal influence informs the wider Union's development.
This collection sheds light on the Italian influence on European law by examining the judicial biographies of Italian judges and advocates general during almost five decades of the European Union. It explores the national ties of judges and advocates general to their Member States, to better understand the continuous relationship between the members of the EU judiciary and their Member States' governments and how they practise the principle of judicial independence, a central pillar of the ECJ's rule of law jurisprudence.
📂 経営学・会計学 / ホスピタリティ・観光業
Thaichon, Park / Dutta, Pushan Kumar et al. (eds.), Technology and Luxury Hospitality : AI, Blockchain and the Metaverse. (Routledge Studies in Luxury Management) 316 pp. 2024:6 (Routledge, UK) * paper 2025 <719-379>
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The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller.
In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller.
With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.
📂 経営学・会計学 / ホスピタリティ・観光業
Lashley, Conrad (ed.), Conflict and Hostility in Hotels, Restaurants, and Bars. 210 pp. 2024:6 (Routledge, UK) * paper 2025 <719-377>
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This book critically explores conflict and hostility in a range of hospitality settings and from a broad stakeholder perspective.
The provision of accommodation, food, and drink in commercial settings has conflict at its core because the commercial transaction between hosts and guests can result in a clash of expectations between the server and served. These service encounters involve stakeholders other than immediate personnel and their clients; owners, managers, local communities, and regulatory and licensing authorities also have concerns about the hotels, restaurants, and bars in their midst. The book recognises that these different stakeholders frequently have common interests but are also in conflict as their needs and goals compete with others. By reviewing these multi-agenda perspectives, the contributors offer new insights into topics such as conflict theory within the hospitality industry, human trafficking, employee conflict, dysfunctional leadership, tall poppy syndrome, and the impacts of over-tourism on host communities.
Written by leading international academics, this significant volume will be of interest to students, researchers, and academics interested in critical hospitality studies, sociology, and business, as well as anthropology and culture studies.
📂 経営学・会計学 / 人的資源管理 ・ 環境問題 / 環境問題
Waite, Marilyn, Sustainability at Work : Careers That Make a Difference. 2nd ed. 204 pp. 2024:6 (Routledge, UK) <719-1030 719-372>
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Sustainability at Work is a compelling guide for anyone who seeks both a successful career and a career that makes a positive difference in society.
Containing career advice of great value to students and professionals, and explaining how one can integrate sustainability into future roles, this book's appeal extends far beyond those well versed in sustainability thinking. The text includes an easy-to-follow structure-the SURF Framework-that anyone wondering how they can make a difference in the workplace can apply. In this thoroughly revised new edition, Marilyn Waite builds upon recent career trends to include two all-important themes that are redefining sustainability: justice, equity, diversity, and inclusion and climate-related career pathways. In addition, practical advice for finding and creating roles that correspond to one's preferences and purpose is elaborated. The book explains how real people in a plethora of sectors can have a positive impact on people and planet. Professionals from a variety of backgrounds and locations explain how they brought a sustainability approach to various sectors, including agriculture, business, economics, and financial services, education and research, entertainment and media, health care, law and policy, and science and technology. The breadth of stories covers individuals working on five continents in various levels of responsibility.
Through inspiring narratives and a structured framework, Sustainability at Work illustrates how sustainability can be incorporated into every imaginable career to impact the quadruple bottom line: environment, economy, society, and future generations.
📂 経営学・会計学 / 経営組織論 ・ 経営学・会計学 / 人的資源管理
職場でのDEIと交差性の社会的アイデンティティ Pompper, Donnalyn / Ertem-Eray, Tugce, DEI and Intersectional Social Identities at Work : A Communication Approach. 266 pp. 2024:6 (Routledge, UK) <719-360 719-370>
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This book equips readers-both students and communication practitioners-with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.
Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities-recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues.
This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.
📂 経営学・会計学 / 経営組織論
Drayton, Michael, Leading Hybrid Organisations : How to Build Trust, Collaboration and a High-Performance Culture. 194 pp. 2024:6 (Routledge, UK) <719-357>
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Hybrid working on a large scale arrived suddenly with the COVID-19 pandemic. And it's here to stay. Going beyond the quick-fix solutions that emerged during the transition, this book takes a deeper, systems approach to leading a hybrid organisation to help managers understand the real, 'beneath the surface' issues in hybrid working.
Established ways of managing everyday problems, such as workflow, communication and performance management, now seem inadequate when some members of staff are in the office and others are working remotely. In addition to day-to-day management tasks, there are also more complex challenges such as developing a cohesive team and organisational culture and a strong attachment to the organisation. Drawing on contemporary management theory, behavioural science, psychoanalysis and social psychology, the book explains the impacts and how to address areas such as: team and organisational identity; recruitment and retention of talent; personality and hybrid working; team dynamics; performance management; security and insider risk; well-being, burnout and engagement; diversity equality and inclusion; ESG; and handling conflict.
This engaging book empowers leaders and managers by enabling them to understand the dynamics of hybrid working, and giving them the tools to influence these processes to improve their effectiveness in the organisation.
📂 経営学・会計学 / 経営学・経営管理
Toppazzini, Kyle, The New Lean : The Modern Approach to Continuous Improvement. 146 pp. 2024:6 (Productivity Pr., US) <719-350>
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In today's rapidly changing business landscape, organizations are challenged not only to adapt to evolving market dynamics but to excel in the face of uncertainty. Continuous improvement emerges as a strategic imperative, offering a systematic approach to enhance processes, boost efficiency, and drive innovation. This book delves into the heart of continuous improvement, providing a roadmap for organizations to navigate their journey toward maturity. The continuous improvement maturity model (CIMM) described in this book is not just a framework, but a holistic guide designed to support organizations in assessing and advancing their continuous improvement capabilities. As the author embarks on this exploration, he presents an approach that spans from foundational practices to advanced strategies. CIMM is a versatile tool adaptable to diverse industries, sectors, and organizational sizes.
The key components of CIMM are:
- Integration with Best Practices-
- CIMM is not designed in isolation. We highlight its compatibility with established continuous improvement methodologies such as Lean, Six Sigma, Change Management, and Leadership Attributes. Learn how to leverage existing best practices while embracing the unique contributions of CIMM.
- Practical Application-Real-world examples and practical insights illustrate how organizations have successfully applied CIMM to overcome challenges, drive innovation, and achieve sustainable excellence. These stories offer inspiration and guidance for your own journey.
📂 経営学・会計学 / 経営学・経営管理
Poole, Georgina / Dekker, Sidney, Random Noise : Measuring Your Company's Safety Performance. (The Business, Management and Safety Effects of Neoliberalism) 130 pp. 2024:6 (Routledge, UK) <719-344>
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In the realm of safety management, this book embarks on a profound exploration of how the political economy was reshaped in the last two decades. Much like privatization, deregulation, and financialization altered the economic landscape, this narrative unveils how safety management has been affected by the intertwined dynamics of asset underinvestment, privatization, self-regulation, workplace flexibilization, and market-driven policies.
This book, the second installment of a thought-provoking trilogy on the consequences of neoliberalism, mirrors the political economy's promotion of the private sector's role in the economy. Just as neoliberalism amplified and accelerated the mechanisms of human-made disasters in complex systems, this narrative lays bare the heightened potential for safety misfortunes when governed by market-driven principles.
As the story unfolds, the book delves into the concept of 'synoptic legibility' in safety management, akin to how the political economy distilled its essence into privatization and deregulation. The authors scrutinize the consequences of translating safety measures into rigid targets, unveiling how this shift can distort the integrity of safety metrics and inadvertently harm individuals. Drawing parallels with historical blunders such as England's window tax, the book contemplates the precarious nature of equating simplified metrics with safety achievements. Much like the political economy's 'acceptable risk' renegotiations, it examines how the pursuit of safety through metrics and surveillance can lead to 'manufactured insecurity,' eroding trust, autonomy, and professionalism.
In Random Noise, Poole and Dekker extend this reach once again, writing for all managers, board members, organization leaders, consultants, practitioners, researchers, lecturers, students, and investigators curious to understand the genuine nature of organizational and safety performance.
📂 経営学・会計学 / 経営学・経営管理
Liu, Olivia Yijian, Start-up Wolf : The Shenzhen Model of High-Tech Entrepreneurship. 184 pp. 2024:4 (Routledge, UK) * paper 2025 <719-342>
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Transnational entrepreneurs with technological know-how have been promoted by the Chinese state and academic literature as a central force for regional development of industrial competitiveness. But what motivates them, and what do they experience and aspire to when building a start-up in China? This book answers these questions by examining how socially privileged entrepreneurial talents adopt and champion the "wolf culture" - a fast-paced, competitive, and aspirational work culture - that has become prevalent since China's mass promotion of entrepreneurship and innovation.
Based on extensive field research, including participant observation and interviews in Shenzhen's high-tech industry, this book challenges the popular notion of entrepreneurship as entirely self-initiated and passion-driven. Outlining the concrete instruments of governance of the local state, the author argues that transnational talent from elite schools or elite professions is often "entrepreneured" in China. Moreover, she argues that the different standards of selection of entrepreneurial talents by state and market actors create localised precarious conditions for them. This book offers fascinating insights into the contradictions inherent in the Chinese model of entrepreneurship.
Start-up Wolf will appeal to scholars and students of China studies, the anthropology of entrepreneurship, science and technology studies, and economic geography, as well as business practitioners interested in innovation and high-tech start-ups.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
📂 経営学・会計学 / 経営学・経営管理 ・ 経営学・会計学 / 財務管理
Khang, Alex / Gujrati, Rashmi / Uygun, Hayri et al. (eds.), Data-Driven Modelling and Predictive Analytics in Business and Finance : Concepts, Designs, Technologies, and Applications. (Advances in Computational Collective Intelligence) 423 pp. 2024:7 (Auerbach, US) <719-339 719-395>
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Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent.
Data- Driven Modelling and Predictive Analytics in Business and Finance covers the need for intelligent business solutions and applications. Explaining how business applications use algorithms and models to bring out the desired results, the book covers:
- Data-driven modelling
- Predictive analytics
- Data analytics and visualization tools
- AI-aided applications
- Cybersecurity techniques
- Cloud computing
- IoT-enabled systems for developing smart financial systems
This book was written for business analysts, financial analysts, scholars, researchers, academics, professionals, and students so they may be able to share and contribute new ideas, methodologies, technologies, approaches, models, frameworks, theories, and practices.
📂 経営学・会計学 / 経営学・経営管理 ・ 経営学・会計学 / マーケティング・広告
サービス・マネジメント及びマーケティングの原理-サービス経済における競合 Kandampully, Jay / Solnet, David J., Service Management and Marketing Principles : Competing in the Service Economy. 234 pp. 2024:6 (Routledge, UK) <719-338 719-386>
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This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.
This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.
This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.