This book offers a comprehensive overview of smartphone security, focusing on various operating systems and their associated challenges. It covers the smartphone industry's evolution, emphasizing security and privacy concerns. It explores Android, iOS, and Windows OS security vulnerabilities and mitigation measures. Additionally, it discusses alternative OSs like Symbian, Tizen, Sailfish, Ubuntu Touch, KaiOS, Sirin, and HarmonyOS.

The book also addresses mobile application security, best practices for users and developers, Mobile Device Management (MDM) in enterprise settings, mobile network security, and the significance of mobile cloud security and emerging technologies such as IoT, AI, ML, and blockchain. It discusses the importance of balancing innovation with solid security practices in the ever-evolving mobile technology landscape.

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns.

This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues.

After reading this book, you will be able to:

? Identify various cues in a retailing setting

? Categorise cues into different groups

? Understand the multisensory nature of retail stores and the meaning of cue (in)congruence

? Describe how consumers are likely to respond differently to cue combinations than single cues

Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.

By adopting a practical, market-oriented approach to capital allocation, this book sheds light on the complex issue of cash flow deployment and the creation of shareholder value. In order to run a company efficiently, it is not sufficient to simply be a competent businessperson. One must also possess the skills of a knowledgeable investor. The management must determine where to invest capital given the diverse range of investment options available, such as mergers and acquisitions (M&A), dividends, share repurchase programs, and organic growth opportunities.

This book provides a useful analytical framework for corporate executives to consider when allocating capital, along with empirical findings from peer group studies and company case studies.

The book helps answer the following questions:

? What are the primary factors that drive your company's shareholder value? Are they aligned with the strategy the companyis pursuing?

? What are the key dynamics and trade-offs between return on investments (ROIC), growth, and earnings quality?

? What are the current market expectations embedded in the stock price?

? Given the capital allocation priorities, what does an "optimal" capital structure look like?

? How do you set, and in turn communicate, the capital allocation and funding priorities?

This book presents an overview of the development of digital finance. It covers various aspects of digital

finance, including its definition, evolution, and importance in modern economics. It explores the interdisciplinary perspective of digital finance and its relationship with capitalism, and discusses the key factors influencing the development of digital finance, as well as the challenges and opportunities it faces. It also offers practical insights into digital finance, such as the innovative digital financial models and

platforms and the strategies of digital transformation in commercial banks. What is new about this approach is that the book takes a holistic view of digital finance, covering not only its economic and financial aspects but also its social and environmental impacts. It also offers a critical evaluation of the challenges and opportunities in digital finance from a global perspective. In this book, authors look into the impact of digital finance in various fields, such as monetary theory, wealth management, central bank digital currency, international monetary system, and network security and data privacy.

Key Features:

• Updated coverage of EU Law and recent case law
• Accessible guidance on how to combat illegal content
• Scrupulous analysis of complex conflict of laws issues that arise with Internet activities
• New sections providing extensive explanations of the Digital Services Act and the Digital Markets Act
• New material on other instruments in the fields of AI, crypto-markets, audiovisual media services, intermediary services, product safety and terrorist content online
• Overview of key topics including information society services, digital services, data protection, defamation, copyright, trademarks, unfair competition and online contracts

Written by award-winning author Pedro De Miguel Asensio, Conflict of Laws and the Internet continues to be an essential guide for practitioners and policy-makers with applications for IT law experts and companies active in e-commerce. The book's strong doctrinal base for an area of ever-increasing importance will also be valuable for academics working in the fields of IT law and private international law.

Key Features:

• Roadmap on how to identify, prioritize, and address risks and compliance obligations
• Checklists, action items, and sample protocols
• A-to-Z list of risks and mitigation measures
• Examples of jurisdiction-specific legal requirements
• Guidance on governance and accountability mechanisms

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  Practitioners in corporate legal departments and private practice, compliance officers, programmers, privacy officers, data scientists, human resources (HR) specialists, and other professionals who must address AI and related legal compliance issues will find the guidance on risk assessments and mitigation, data law compliance, intellectual property, and other AI-related topics a vital resource.

This edited collection addresses concepts of value and its impact on economies and economic decision-making in Mesoamerica. It brings together various theoretical and methodological approaches to illuminate the little-studied topic of value in ancient economies.

While scholars increasingly note that tangible objects found in the archaeological record could assume different values, depending on how they were used and circulated, less attention has been paid to how we might infer consensus (or lack of consensus) on how value was determined in past cultures so different from contemporary ones. These contributions show how multiple and conflicting understandings of what is important and meaningful coexist within any society even as moments of exchange create the impression of shared formulations of value. They consider divergences between shared understandings based on systems of beliefs and patterns of practice and the individual decisions of social actors. They also discuss howinequalities in social structures might inform our understanding of value, and how a multiplicity of values might encourage closer inspection of inequality in turn.

The book brings together fifteen chapters focused on many parts of Mesoamerica, including Western Mexico, the Basin of Mexico, Veracruz, Oaxaca, and various parts of the Maya Lowlands, and range chronologically from the Classic period (250-900 CE) to the Spanish Conquest in the early 16^th Century. It appeals to those working in archaeology, economic anthropology, economic history, and all those interested in how value can be understood in terms of contemporary cultural and political differences.

Innovative and thought-provoking, the Handbook brings together an international range of top scholars from gerontology and geography to provide state-of-the-art assessments of the topic. Not only examining the latest literature, the chapters also challenge current thinking on the many intersections, opportunities and issues around place and aging that need to be addressed through policy and practice. The Handbook is split into four key sections: looking at different perspectives, core places of aging, making and re-making places for aging, and envisioning a future for the study of aging and place.

This Handbook invites students, scholars, practitioners and policy makers to consider a fresh examination of aging and place, offering theoretical, empirical and policy-relevant content. It will be of particular interest to those studying and working within gerontology, human geography, sociology, urban planning and environmental psychology.