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商品詳細
Leading with Values : Gen Z, Trust, and Transformation in the Future of Business.
・ISBN 978-90-04-77114-7 hard EUR 90.00
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| 著者・編者 | Szozda, Natalia / Bugaj, Justyna M. / Jablonski, M. (eds.), |
|---|---|
| 出版社 | (Brill, NE) |
| 出版年月 | 2026.11 |
| ページ数 | 308 pp. |
| 言語 | ENG |
| ニュース番号 | <778-509> |
解説
"Leading with Values: Gen Z, Trust, and Transformation in the Future of Business" shows how organizations in Central and Eastern Europe are redefining management, markets, and consumer relationships through value-driven innovation. The book asks how Generation Z is reshaping work, leadership, and consumption, and why trust and values have become decisive strategic resources. Drawing on original research, it explores sustainable HRM, team trust, continuous improvement, personal branding, digital tourism, and changing consumer preferences, from brand localness to e-commerce behavior. Distinctively, the volume combines theoretical insight with clear managerial recommendations and directions for future research in a rapidly evolving business landscape.