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A versatile manual that can be used to stimulate product innovation, benchmarking analysis, and engineering design, this book goes beyond theory to provide relevant advanced methods and techniques that readers can apply in their work for both short- and long-term results. The author links Quality Function Deployment (QFD) with other quality design techniques and discusses processes for improving its effectiveness. He also highlights methods for selecting a product's technical features. Real implementation case studies and numerous examples illustrate the concepts, including the Qualitometro method for designing and measuring quality in the service sector.