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This research volume provides a comprehensive analysis of university online learning through the lens of strategic business management, applying rigorous corporate strategy frameworks to understand how universities develop, position and sustain online education initiatives.

Moving beyond educational planning models, the book applies theories of core competence, strategic positioning and strategy implementation drawn from business management scholarship to higher education. Drawing on comparative case studies of five UK universities representing contrasting historical eras and institutional models, it identifies the organisational capabilities required for effective online learning, examines strategic choices around partnerships and resource allocation, and develops a practical decision framework to guide institutional leaders navigating digital transformation in the post-COVID landscape.

This book is intended for higher education researchers seeking new theoretical perspectives, senior university leaders and managers responsible for digital strategy, policymakers concerned with the governance of higher education systems, and practitioners focused on expanding access through online and blended learning.