株式会社極東書店トップ ＞ 商品一覧 ＞ Narratives, Business and Society.
商品詳細
Narratives, Business and Society.
・ISBN 978-1-041-16112-7 hard GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Vazquez-Hernandez, Carlos, |
|---|---|
| シリーズ | (Key Ideas in Business and Management) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2027 |
| ページ数 | 150 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-91210＞ |
解説
Narratives provide the structure through which individuals, organisations, and institutions understand the world, act under uncertainty, and shape the future.
This book reveals narratives as a powerful force in business and society, one that shapes how we think, decide, and structure our individual and collective life. Drawing on behavioural science, sociology, strategy, and organisation theory, it offers a clear, interdisciplinary framework that explains how narratives are a behavioural mechanism to act under uncertainty. The book shows how narratives work to guide decisions, build markets, mobilise change, reproduce power, and create self-reinforcing cycles of belief and behaviour.
Positioning narratives as a key idea in management, this book opens a new path for rethinking business and society. It is essential reading for students and scholars of business, organisation studies, and the behavioural and social sciences.