株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach.
商品詳細
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach.
・ISBN 978-3-031-65729-0 paper EUR 179.99
￥48,110.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Dutta, Soumi / Rocha, Alvaro / Dutta, Pushan Kumar / Bhattacharya, Pronaya / Singh, Ramanjeet (eds.), |
|---|---|
| シリーズ | (Information Systems Engineering and Management) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2025 |
| ページ数 | 440 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-90750＞ |
解説
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition-it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.