商品詳細

This book tackles the current challenges within the tourism sector, that is, from overcrowding and mass tourism to greenwashing, by transitioning towards more sustainable tourism practices through novel entrepreneurial approaches. The growing demand for responsible and experiential tourism, coupled with the decline of traditional models, necessitates the immediate implementation of green practices by tourism enterprises to overcome the present challenges.

The book aims to foster a comprehensive understanding of sustainability-social, economic, and environmental-to facilitate the development of innovative entrepreneurial solutions to tourism's challenges. This in turn generates resilient business frameworks and practices that seamlessly integrate sustainability into every dimension of the tourism experience, from local communities and ecosystems to economic growth and social equity. Notably, numerous publications address aspects of sustainable tourism, and few comprehensively integrate social, environmental, and economic dimensions. This book aims to bridge this divide by offering a holistic perspective.
The book bridges the of theory with practice by showcasing the real-world application of actionable solutions through concrete case study examples. Hence, the book serves as a guide for entrepreneurs, policymakers, experts, and academicians to advance the tourism industry towards sustainability in diverse geographical settings.

The book is an exploration of innovative solutions employed by tourism sector stakeholders to mitigate the impacts of climate change, an area currently under-researched in existing publications. Essentially, the book seeks to empower the coming generation of tourism entrepreneurs to align their businesses with the United Nations Sustainable Development Goals (SDGs) while contributing to the longevity of the industry and the well-being of the community. Thus, tourism is reimagined as a catalytic agent for the good in this rapidly changing world.