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商品詳細
Digital Consumer Behaviour in Malaysia : Theories, Insights, and Applications.
・ISBN 978-981-9229-51-2 hard EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Kamarulzaman, Yusniza / Hashim, Nor Hazlina, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.09 |
| ページ数 | 134 pp. |
| 言語 | ENG |
| ニュース番号 | ＜776-463＞ |
解説
This book explores the evolving landscape of digital marketing in Malaysia, focusing on how consumers interact with brands in an increasingly digitalised world. The book examines key factors influencing digital consumer behaviour, such as social media engagement, online shopping trends, and the role of digital experiences in driving purchase decisions across products and services. Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia's dynamic digital economy.