商品詳細

The Business of Film, Fourth Edition is the essential guide to understanding how the global film and entertainment industry works today. From development and financing to production, marketing, and distribution, industry veterans Stephen R. Greenwald and Paula Landry provide a practical, hands-on roadmap for navigating an industry undergoing unprecedented change.

Fully updated for today's media landscape, this edition explores the forces reshaping filmmaking and content creation, including artificial intelligence, virtual production, global streaming platforms, international co-productions, audience analytics, and emerging business models. Readers will gain insight into every stage of the filmmaking lifecycle-from planning, development, and financing to production, marketing, exhibition, distribution, and monetization across theatrical, streaming, television, and digital platforms worldwide.

Illustrated with real-world case studies, sample financing scenarios, industry charts, and practical tools, The Business of Film bridges the gap between creative ambition and commercial success. New and expanded coverage examines evolving financing structures, independent film opportunities, global distribution strategies, intellectual property, and the growing influence of major media companies and streamers. Whether you are a student, filmmaker, producer, writer, investor, or media entrepreneur, this comprehensive guide provides the knowledge and strategies needed to succeed in an increasingly interconnected entertainment marketplace.

Extensive online resources include downloadable templates, presentations, quizzes, and teaching materials for both classroom and professional use.