商品詳細

This book provides a fresh perspective on business strategy and business modeling, tailored to the dynamic creative and cultural industries. It bridges classical strategic thinking with contemporary dynamic approaches, introducing an innovative integrated framework that connects business strategy formulation with business modeling design. Featuring case studies from the film, music, gaming, and museum sectors across Europe and the United States, it offers actionable insights based on interviews with industry leaders. Key features include a comprehensive review of business strategy evolution, a detailed examination of business model innovation, and the introduction of the "Human-Centered AI Business Model" in light of AI's growing influence. The book's integrated framework combines academic rigor with practical relevance, equipping readers with strategic tools to navigate complexity and gain competitive advantage. Ideal for researchers, academicians, and advanced students in strategic management, entrepreneurship, and cultural industries, this book also serves as a practical guide for managers and entrepreneurs seeking to design organizations that thrive in complexity. With its unique focus on creative and cultural industries, it appeals to a global audience, particularly in regions with strong policy support for these sectors, such as Europe, Canada, and the United States.