商品詳細

Startups need strategy, but not the rigid strategic planning models designed for large corporations. Wajdi Ben Rejeb and Afsaneh Bagheri introduce the Lean Strategy Canvas as a practical guide for startups navigating uncertainty in a period of fast-changing markets. Combining insights from lean strategy, lean startup approach, and discovery-driven planning, the Lean Strategy Canvas assists business founders in making clear choices.

Beyond the Lean Strategy Canvas, the authors provide practical frameworks and tools for analysing the economic market - including customers, competition, and risks - and translating tactics into disciplined execution. The Lean Strategy Development is grounded in research and enriched by startup case studies and interviews across multiple ecosystems. It explores the impact of integrating AI-enabled decision-making and sustainability considerations into the logistics of maintaining agility. The authors' experience of mentoring businesspersons acts as a foundation to present clear and actionable approaches to building schemes in unsettled environments.

Researchers and academics of business and operations management will benefit from the book's contributions to the intersection of strategic management and entrepreneurship. This is an essential read for early-stage business founders due to its structured yet agile approach tailored to startup realities.