商品詳細

Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful audio content in the digital era. It examines the key job roles in radio, podcasting and audio production: announcing, presenting, research, copywriting, producing, audio engineering, podcast publishing, sales, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.

With contributions from industry experts, the fully updated fifth edition is global in focus and reflects the impact of podcasts, streaming, smart speakers and digital audio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to expand into podcasting and accommodate rapidly changing audience expectations.

This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.