商品詳細

Exploring how AI technologies - from generative AI to robotics - are reshaping the media landscape, this groundbreaking text critically examines the nature of artificial intelligence and its impact on journalism, media, and society.

In this timely analysis, John V. Pavlik explores the opportunities and challenges of AI integration across the media landscape, from newsrooms to entertainment platforms, offering critical insights into how AI technologies are reshaping content creation, distribution, and public engagement. The book provides readers with a clear and comprehensive understanding of AI's transformative impact on media by offering accessible explanations of complex AI concepts and applications, evidence-based analysis of current AI implementations in journalism and entertainment, a critical examination of ethical challenges and regulatory frameworks, and practical insights into GenAI, robotics, and emerging media technologies. Featuring case studies and real-world examples from across journalism, film and television, social media, and beyond, the book offers invaluable insight into the practical application of AI technologies and an overall understanding of the risks and rewards surrounding AI-driven media.

This book will be essential reading for students and scholars of media, journalism, and communication studies, as well as media professionals seeking to understand AI's impact on their field. It also offers crucial insights for policymakers involved in media regulation and AI governance.