株式会社極東書店トップ ＞ 商品一覧 ＞ Economic Principles for the Hospitality Industry. 2nd edition
商品詳細
Economic Principles for the Hospitality Industry. 2nd edition
・ISBN 978-1-032-99866-4 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | C.S. Siu, Ricardo, |
|---|---|
| シリーズ | (Hospitality Essentials Series) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026 |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-84431＞ |
解説
Fully revised and updated in its second edition, Economic Principles for the Hospitality Industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector.
Applying economic theory to a range of diverse and global hospitality industry settings, this book gives the theory real-world context. Looking at critical issues around sustainable economic development in the hospitality industry such as diversification, technology, determinants of demand, and pricing, it enables students to effectively conduct business analyses, evaluate business performance and conduct effective improvements over time. Written in an engaging style, this book assumes no prior knowledge of economics and contains a range of features, including international case studies and discussion questions, to aid beginners in the subject. This second edition includes updated data, statistics, international case studies and examples throughout, reflecting post-COVID-19 and technological developments in the industry such as digital transformation, globalization, and sustainable development.
This innovative volume is an essential introductory yet comprehensive resource on economics for all hospitality students.