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Innovation in Marketing.
・ISBN 978-1-83742-435-1 hard US$ 140.00
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| 著者・編者 | Peterson, Mark (ed.), |
|---|---|
| シリーズ | (Review of Marketing Research) |
| 出版社 | (Emerald Publishing Limited, UK) |
| 出版年月 | 2026 |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-83497＞ |
解説
Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovation's many dimensions.