商品詳細

The ability to communicate effectively in writing is something that all business and management students need to master in order to succeed on their course. Yet it's a skill which is rarely taught, which means students often feel as though they are on their own. This much-needed text provides an easy-to-read, helpful companion for business and management students who want to produce top-quality assignments.

The first half of the book guides students through core - and frequently challenging - aspects of the writing process, including planning, reading and note-making, critical analysis, referencing and editing. The second half of the book acts as a guide to the core types of assignment, including essays, case studies, reflective texts, literature reviews, reports, and the dissertation. Each chapter includes a language focus section, which introduces students to key vocabulary. Chapters contain comments and observations from lecturers, which will enable readers to get a better idea of what their tutors want to see in their work. The book also features helpful exercises which will help readers to feel confident that they are on the right track.