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The author of this book discusses and addresses the issues of management and organizations by employing cross-culture and organizational culture perspectives. This approach, merging cross-cultural management and organizational culture research, advances the reader's knowledge of the role culture plays both inside and outside the organization in management and organizations. Despite a large volume of existing work on cross-cultural management and organizational culture, these cultural studies have focused on either societal culture or organizational culture. As a result, cross-cultural management and organizational culture research have developed separately, even though societal and organizational culture are closely connected and their interplay has a significant effect on management and organizations.

The author elaborates on the cross-culture and organizational-culture perspective and the gaps between them, which he views as a reason that the two streams of cultural studies in management have not converged into the cultural studies of management. He discusses managing multinational corporations, among other management and organizational issues, in terms of the cross-culture or organizational-culture perspective, or both, seeking to combine the separate cultural studies of management into the cultural studies of management.