商品詳細

The gold standard textbook in business research: trusted, comprehensive, supportive. The clearest, most authoritative guide to research methods, helping students succeed in their studies and projects while building essential academic and career skills. The seventh edition explores AI, ethics and social media, and features new tools and animations to instil confidence in students' learning. Selling Points: - Highly comprehensive and exceptionally well-written: a complete and clear guide to the process of conducting business research. - The only business research book to use interviews with students and educators to provide invaluable real-world insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project. - Examples from various business functions - including marketing, strategy, accounting, and human resource management - span cultures and geographies, and clearly show the relevance of business research to the real world. - 'Tips and skills' and 'Checklists' boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university. - Also available as an e-book enhanced with self-assessment activities and multi-media content to offer a fully immersive experience with extra learning support. New to this edition: - Practical advice to help students navigate the fast-changing landscape of business research. - Expanded discussion that builds students' awareness of key developments in research ethics, including social media research, the use of generative AI, and academic freedom. - Enhanced coverage of digital research methods, including online ethnography and the use of video and film in qualitative research, reflecting evolving course demands. - Additional guidance to support students in theorising from both qualitative and quantitative research. - New digital tools and resources, including animated diagrams with audio explanations, updated videos featuring advice from lecturers and students in research methods, and an interactive guide to choosing appropriate research methods, ensure students grasp the breadth of the discipline and how they can apply the skills and knowledge within their degree.