商品詳細

Mohammad I. Ayish examines how young Arab content creators use digital platforms to consciously negotiate identity through visual storytelling.

Drawing on a multi-method study that combines surveys, in-depth interviews, visual content analysis, and mini case studies, this book argues that cyberspace has emerged as a critical site of youth empowerment offering far more than mere self-promotion or entertainment. Ayish focuses on creators who post on platforms such as Instagram, TikTok, and YouTube to demonstrate how Arab youth strategically blend individual self-expression, cultural heritage, and global media aesthetics to construct hybrid identities suited to a rapidly transforming social environment.

Rather than treating hybridity as cultural dilution, the study conceptualizes it as an agent-driven process shaped by choice, reflexivity, and ethical awareness. Situated within broader historical contestations of Arab identity, demographic youth pressures, and accelerating digital transitions, this book highlights how young creators navigate tensions between visibility and vulnerability, authenticity and performance, and local belonging and global reach. By foregrounding visual storytelling as a key mechanism of identity negotiation, Cyberspace as a Site of Youth Arab Empowerment offers new theoretical and empirical insights into youth agency, digital culture, and mediated self-presentation in the contemporary Arab world.