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This book provides an overview of research and best practices associated with heritage tourism, with a particular focus on Vietnam, in conversation with heritage tourism in other Asian contexts. These include Iran in the Middle East, Sri Lanka in South Asia, Japan and China in East Asia, Thailand in Southeast Asia, and Brunei and the Philippines in the South Pacific. By delving into crucial questions and challenges relating to cultural innovation, preservation, and authenticity, it offers key lessons for policy-making and theorisation which not only contribute to understanding and improving heritage tourism in Vietnam, specifically, and in Asia more broadly, but also inform efforts to preserve and regenerate both natural and cultural heritage on a global scale. It is relevant to researchers and student communities working within areas of heritage, sustainability, tourism, geography, and in Asian studies.