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Principles of Marketing for a Digital Age. 3rd ed. T.L.Tuten著 デジタル時代のためのマーケティング原理 第3版
・ISBN 978-1-0362-0110-4 hard GB£ 133.00
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・ISBN 978-1-0362-0109-8 paper GB£ 54.00
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Tuten, Tracy L., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.12 |
| ページ数 | 496 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-578＞ |
解説
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.