株式会社極東書店トップ ＞ 商品一覧 ＞ Pricing Analytics : Models and Advanced Quantitative Techniques for Product Pricing. 2nd ed.
商品詳細
Pricing Analytics : Models and Advanced Quantitative Techniques for Product Pricing. 2nd ed. 価格分析－製品価格設定のモデルと上級量的技法 第2版
・ISBN 978-1-041-19811-6 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-041-19810-9 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Paczkowski, Walter R., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.10 |
| ページ数 | 456 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-571＞ |
解説
This updated and expanded second edition has the same theme as the first: the price, the number, someone puts on a product to help consumers decide to buy that product, comes from statistically modeling data.
Five new chapters provide a wider perspective on pricing analytics to more effectively develop elasticities and pricing strategies. This book gives readers the statistical modeling tools needed to get the number to put on a product, based on economic and statistical principles and theory. It covers elasticities, methodologies for analyzing customer choices including conjoint analysis, pricing segmentation, big data and econometric models-now with improved explanations and developments. The second edition adds discussion of three important and advanced topics: simulations for testing strategies under different conditions such as scenario analysis, AI applications for elasticity estimation and dynamic pricing, and the impacts of tariffs.
A comprehensive and essential resource for analysts-economists, statisticians, or market researchers-who must estimate the optimal price for a product or service, this book is also a helpful guide for upper-level students in analytics disciplines.