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Data-Driven Marketing Analytics : Research Methods and Analytical Tools.
・ISBN 978-1-041-35493-2 hard GB£ 171.99
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・ISBN 978-1-041-34454-4 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Hasiloglu, Selçuk Burak, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.10 |
| ページ数 | 568 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-564＞ |
解説
Data-Driven Marketing Analytics: Research Methods and Analytical Tools bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming data into actionable insights.
Readers will gain practical skills to design and manage research projects, predict customer behaviour, and uncover hidden patterns in purchasing data. The book delivers these benefits through hands-on exercises, shareable datasets, and visual workflows, ensuring accessibility for users without coding experience. Key features include real-world case studies, interactive examples, and tools for segmentation, forecasting, and strategic decision-making.
This book is tailored for postgraduate students, researchers, and marketing professionals seeking to master data-driven decision-making. It is ideal for advanced courses in Marketing Analytics, Management Information Systems, and Business Statistics.
The book is supported by a comprehensive online repository containing over 100 ready-to-use files, including datasets, Excel solutions, SPSS files, and Orange workflows.