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The K-Pop Content Strategy : Marketing Models for Creative Success.
・ISBN 978-1-041-09018-2 hard GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-64806-2
| 著者・編者 | Falla, Dominique, |
|---|---|
| シリーズ | Routledge Focus on Business and Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.07 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-1342 773-525＞ |
解説
In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop's strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.
Through a research-driven analysis of K-pop's content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop's strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.
This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.