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International Business : Mastering Strategic Challenges in the 21st Century. 国際経営－21世紀における戦略的課題をマスターする
・ISBN 978-1-5296-8347-9 hard GB£ 133.00
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お気に入り
★★★
・ISBN 978-1-5296-8346-2 paper GB£ 51.00
￥16,156.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍のご注文が完了した時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Lindner, Thomas / Puck, Jonas, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.12 |
| ページ数 | 416 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-521 773-527＞ |
解説
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.
This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management
Learning features include:
Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU's Institute for International Business
This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management
Learning features include:
- Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain.
- Sustainability and Digitalization themes in each chapter.
- Open ended exercise questions allow for group discussions or individual study.
Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU's Institute for International Business