商品詳細

Social Entrepreneurship: A Practical Introduction, 2nd Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This accessible textbook demonstrates that social enterprises are a valuable part of the community development toolbox.

Readers will gain practical knowledge on key aspects of social entrepreneurship, including value creation, business planning, impact measurement, and scaling up. The book presents different social enterprise business models with analysis of their strengths and weaknesses, enabling readers to select the most effective approach for their context. Updated cases and examples showcase real-life social enterprises across North America, South America, Europe, Australia, Africa, and the Caribbean, while discussion questions support reflection and learning. A downloadable workbook provides practical support with checklists and social impact measurement tools, and an instructor manual containing test questions and experiential exercises is available as a digital supplement for adopters.

This book is ideal for students taking introductory courses in social entrepreneurship and community development at undergraduate and graduate levels. It will also be valuable for practitioners, community organizers, and anyone involved in launching or managing social enterprises on the ground who seeks a practical guide to creating sustainable social impact.