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Strategic Digital Transformation : Theory and Practice. 戦略的デジタル・トランスフォーメーション
・ISBN 978-1-5296-9156-6 hard GB£ 133.00
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お気に入り
★★★
・ISBN 978-1-5296-9155-9 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Peter, Marc K. / Lindeque, Johan P., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.12 |
| ページ数 | 408 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-498 773-530＞ |
解説
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
"In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."
- Alois Zwinggi Managing Director, World Economic Forum
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
"In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."
- Alois Zwinggi Managing Director, World Economic Forum