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商品詳細
Innovation Management : Practical Strategies, Processes and Tools for Driving Innovation.
・ISBN 978-1-5296-8951-8 hard GB£ 133.00
￥42,134.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-5296-8950-1 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Ozcan, Sercan, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.12 |
| ページ数 | 568 pp. |
| 言語 | ENG |
| ニュース番号 | ＜773-497＞ |
解説
Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.
Key features include:
* Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
* Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
* Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Key features include:
* Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
* Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
* Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.