商品詳細

This new edition of The Routledge Handbook of Language, Digital and AI Communication reflects the profound transformations that digital communication has undergone over the past decade. Since the first edition, social media platforms have evolved rapidly, short-form video and influencer cultures have reshaped online interaction and artificial intelligence has begun to play an increasingly visible role in how communication is produced, circulated and interpreted. New chapters address developments such as visuality, the growing role of AI in communication, short-form video platforms, influencer cultures, cancel culture and the online-offline nexus and decolonising digital communication research

The volume introduces key research approaches and methods used to analyse digital discourse, interaction and multimodal communication. It brings together an international group of established and emerging scholars to examine how language operates across contemporary digital environments. The chapters address key themes including methods for studying digital communication, multimodal and platform-based discourse, online storytelling and identity, influencer and participatory cultures, political communication and the role of algorithms and AI in shaping interaction. Combining theoretical perspectives with empirical case-studies from diverse linguistic and cultural contexts, the author reflect on the methodological and ethical challenges of researching language in rapidly evolving digital settings. New chapters, updated perspectives and expanded global case-studies provide an up-to-date overview of a range of linguistic and sociolinguistic approaches to how digital technologies are transforming everyday communication.

This handbook is ideal for undergraduate and postgraduate courses in language and digital communication digital humanities, and any interdisciplinary programs examining the intersection of language, technology, and digital culture.