株式会社極東書店トップ商品一覧Social Media for Strategic Communication : Creative Strategies and Research-Based Applications. 3rd ed.

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Social Media for Strategic Communication

Social Media for Strategic Communication : Creative Strategies and Research-Based Applications. 3rd ed.

・ISBN 978-1-0719-3673-3 paper GB£ 125.00

¥39,600.- (税込) (※)価格はご注文時の参考価格となります。
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お気に入り
著者・編者Freberg, Karen,
出版社(Sage, UK)
出版年月2025.11
ページ数480 pp.
言語ENG
ニュース番号<773-1254 773-1411>

解説

Social Media for Strategic Communication teaches students the skills and principles needed to use social media in persuasive communication campaigns. The Third Edition features a brand-new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.