商品詳細

This book offers a comprehensive exploration of how geographic, institutional, and sustainability factors shape entrepreneurial opportunities in the global wine industry. Framed as a destination-first playbook, Vineyard Ventures compares twelve wine-producing nations-France, Italy, Spain, Portugal, Germany, Lebanon, South Africa, the United States, Argentina, Chile, Australia, and New Zealand-to uncover how terroir, cluster support, and sustainability infrastructure influence market entry, growth, and resilience for wine entrepreneurs.

Drawing on contributions from leading scholars in wine economics, entrepreneurship, and tourism, this edited volume presents a structured analysis of the entrepreneurial ecosystems within each country. Chapters follow a consistent format, mapping founder pathways, financing options, certification routes, and tourism channels, while linking these elements to brand positioning and risk management. A practical destination scorecard helps readers evaluate key factors such as regulatory complexity, climate risk, labor availability, and GI brand equity.

The book uses academic research as the basis for practical guidance, making it a valuable resource for entrepreneurs seeking to navigate the wine sector. It highlights the interplay between sustainability and profitability, offering tools to assess and compare destinations for launching or scaling wine ventures. Real-world case studies and comparative frameworks provide clarity and depth, while methodological approaches span qualitative analysis, institutional mapping, and strategic modeling.