株式会社極東書店トップ ＞ 商品一覧 ＞ The Church as a Brand : Identifying Strengths, Preserving Identity, Building Trust.
商品詳細
The Church as a Brand : Identifying Strengths, Preserving Identity, Building Trust.
・ISBN 978-3-658-51564-5 hard EUR 84.99
￥22,717.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Errichiello, Oliver, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.06 |
| ページ数 | 137 pp. |
| 言語 | ENG |
| ニュース番号 | ＜772-479＞ |
解説
This book shows how churches can discover and strengthen their distinctive identity-enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly.
Combining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development-preserving what is valuable while addressing necessary change.