株式会社極東書店トップ ＞ 商品一覧 ＞ Human and Smart Marketing : Strategic Transitions in Intelligence, Sustainability, and Inclusion.
商品詳細
Human and Smart Marketing : Strategic Transitions in Intelligence, Sustainability, and Inclusion.
・ISBN 978-3-032-21670-0 hard EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Erdmann, Anett / Fernandez-Lores, Susana et al. (eds.), |
|---|---|
| シリーズ | European Marketing Academy Insights |
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.06 |
| ページ数 | 328 pp. |
| 言語 | ENG |
| ニュース番号 | ＜772-478＞ |
解説
This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme "Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion." Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC's commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.