株式会社極東書店トップ ＞ 商品一覧 ＞ Competitiveness of SMEs in Hospitality and Tourism : A Multidisciplinary Approach.
商品詳細
Competitiveness of SMEs in Hospitality and Tourism : A Multidisciplinary Approach. ホスピタリティとツーリズムにおける中小企業の競争力－学際的アプローチ
・ISBN 978-1-83742-497-9 hard US$ 120.00
￥28,116.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Okumus, Fevzi / Brito, Antonio Emmanuel Pérez et al. (eds.), |
|---|---|
| シリーズ | New Perspectives in Tourism and Hospitality Management |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2026.09 |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜772-433 772-470＞ |
解説
The tourism industry globally is fuelled by small and medium-sized enterprises (SMEs), whose ability to adapt, innovate, and create value is at the heart of the long-term development of the industry. In an era shaped by digital transformation, global crises, climate change, competitiveness is being redefined beyond traditional measures growth.
Competitiveness of SMEs in Hospitality and Tourism pushes the frontiers of this new understanding through three interrelated perspectives: Quality of Life and Sustainability, which highlights the role of SMEs in creating social value and supporting inclusive development; Innovation and Technology, which investigates how new technologies and business models improve competitive performance; and Strategy and Resilience, which explores how companies cope with uncertainty and build collaborative pathways for sustainable development. This book provides new insights into SME competitiveness with a global and interdisciplinary approach.
The book series "New Perspectives in Tourism and Hospitality Management" positions organizational change and behaviour in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.