商品詳細

This book is the first to employ a holistic approach to assess innovation dynamics in the real estate industry. The contributing authors explain the relevant innovation management theories, demonstrate how they can be applied, and assess their impacts on real estate markets and players. The most important fields of innovation are presented and analyzed by leading experts, who address technological, organizational, financial and societal aspects. The impacts for the key real estate sectors are presented, and potential new markets are developed. Accordingly, readers will gain comprehensive insights into the significance and disruptive power of innovations that reshape real estate and the built environment.

Written by scholars and practitioners from around the world, the book is intended for open-minded real estate practitioners and for business leaders operating in adjacent sectors. It argues that the technological and societal changes already underway today will heavily impact and reshape real estate, and will create significant opportunities for the fast-movers while posing serious risks for those that fail to keep pace.