商品詳細

Innovation is critical in an organization because it drives growth, enhances competitiveness, and ensures long-term sustainability in an ever-evolving market.

By fostering innovation, companies can develop new products, improve processes, and adapt to changing customer needs, which are essential for staying relevant and thriving in a competitive landscape. However, achieving innovation is often challenging due to various factors, such as resistance to change, limited resources, and organizational inertia. Employees may be hesitant to embrace new ideas due to fear of failure or uncertainty, while leaders may struggle to balance the risks associated with innovation against the need for short-term results. This book is based on the authors' journey as an innovator who built his career on implementing innovative processes in operations. The book relates his story about the journey from first being introduced to the concept of innovation to learning how to implement a culture of innovation. This book is unique because it is written by someone who had a dual role at GE, which included operations and innovation to someone who has dedicated his career full time to helping others become effective at innovating to deliver transformation. The author weaves his own personal journey with proven strategies on how to change a corporate culture to one that embraces innovative thinking.