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A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era.
・ISBN 978-1-83742-373-6 hard US$ 115.00
￥26,944.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Uluc, N. Cigdem, |
|---|---|
| 出版社 | (Emerald Publishing Limited, UK) |
| 出版年月 | 2026 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-74752＞ |
解説
In an age defined by rapid technological transformation, traditional sales and marketing paradigms are being reshaped by the competitive pressures of the digital landscape. A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era offers a rigorous comparative analysis of these evolving practices, grounded in evidence-based insights and advanced modelling.
With a focus on emerging pillars of the buying and selling process, the book maps the tactics and strategies necessary for success in a digitally driven world. From the integration of current innovations to the anticipation of future technological advancements, the book presents a forward-looking roadmap for navigating the complex, interconnected realities of modern sales management.
Designed to serve business professionals, academics, students, and broader stakeholders, the author examines the outcomes, conflicts, and opportunities inherent in this shift, offering a nuanced discussion of its implications for organisations and their ecosystems.