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The Model Company: The Economics of Making Business Do the Greatest Good.
・ISBN 978-0-300-28246-7 hard US$ 30.00
￥7,029.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Fisman, Ray, |
|---|---|
| 出版社 | (Yale University Press, US) |
| 出版年月 | 2027 |
| ページ数 | 248 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-74671＞ |
解説
What works-and what doesn't-when companies try to do good
Can companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:
* Will consumers pay more for eco-friendly products?
* Will employees work harder if they're paid a living wage?
* Do ESG (environmental, social, and governance) funds make a difference?
* Should you pay more for fair-trade coffee at your local cafe? (Yes, you should.)
Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.